Confirming its status as a favorite destination.

Da Nang is becoming a favorite destination in 2026. Photo: PHUC QUAN

With a 42% increase in the latter half of 2025 (from September to November), Da Nang impresses with its beautiful and safe beaches, friendly urban environment, and relaxing activities suitable for all ages. Furthermore, its diverse infrastructure, services, and products, along with numerous experiential values, show that Da Nang is increasingly being chosen as an ideal vacation destination for multi-generational getaways.

According to Agoda, demand for family travel to Vietnam increased by 30% year-on-year, indicating that Vietnam is increasingly becoming a preferred choice for year-end travel. The four most searched destinations in Vietnam are Phu Quoc (An Giang province), Da Nang city, Nha Trang (Khanh Hoa province), and Ho Chi Minh City.

For Da Nang, the ranking results from Agoda not only reflect the level of popularity among international tourists but also have strategic significance in positioning the city as a leading resort and entertainment destination for families and multi-generational travelers. The steady growth shows that the city's unique tourism products have successfully met the needs of a high-spending market segment with longer stays.

This also serves as an important foundation for Da Nang to continue expanding its promotion to key markets such as South Korea, Japan, Chinese-speaking markets, Southeast Asia, Australia, and India, where the demand for family tourism is rapidly increasing towards the end of the year.

According to representatives from the Da Nang Tourism Promotion Center, in 2025 Da Nang tourism will continue to be honored by leading prestigious organizations and magazines.

For example: The international travel magazine AFAR selected Hoi An as one of the 26 must-visit destinations in 2026; at the 32nd World Travel Awards (WTA) 2025 held in the Kingdom of Bahrain, Hoi An was honored as "Asia's Leading Cultural City Destination," surpassing six other nominated cities in Asia to receive this award for the fifth consecutive year.

Two rustic yet distinctive dishes of Da Nang, Quang noodles and Cao Lau, continue to make their mark as they are honored by Taste Atlas in the top 100 best noodle dishes in the world in 2026;

Top 10 destinations that are most sought after and popular with both domestic and international tourists during the 2026 New Year holiday;

The InterContinental Danang Sun Peninsula Resort, developed and invested in by Sun Group, has won the award for “World's Leading Green Resort 2025”…

According to the City's Department of Culture, Sports and Tourism, in order to provide a comprehensive experience for tourists, state management of tourism accommodation businesses is carried out seriously and in accordance with regulations.

Communication and tourism promotion efforts, including product promotion, have been actively implemented with programs supporting MICE tourism, wedding tourism, golf tourism, and culinary tourism.

Investing in and upgrading existing tourism products, developing new ones, organizing events and festivals to serve locals and tourists, and tourism destinations and accommodation establishments are also organizing many new tourism products and activities.

Source: https://baodanang.vn/khang-dinh-diem-den-duoc-yeu-thich-3315180.html