Confirming its status as a favorite destination.

According to data from the online travel platform Agoda, Da Nang continues to assert its appeal, becoming the second most popular destination in Vietnam for families in the region and globally.

Da Nang is becoming a favorite destination in 2026. Photo: PHUC QUAN

With a 42% increase in the latter half of 2025 (from September to November), Da Nang impresses with its beautiful and safe beaches, friendly urban environment, and relaxing activities suitable for all ages. Furthermore, its diverse infrastructure, services, and products, along with numerous experiential values, show that Da Nang is increasingly being chosen as an ideal vacation destination for multi-generational getaways.

According to Agoda, demand for family travel to Vietnam increased by 30% year-on-year, indicating that Vietnam is increasingly becoming a preferred choice for year-end travel. The four most searched destinations in Vietnam are Phu Quoc (An Giang province), Da Nang city, Nha Trang (Khanh Hoa province), and Ho Chi Minh City.

For Da Nang, the ranking results from Agoda not only reflect the level of popularity among international tourists but also have strategic significance in positioning the city as a leading resort and entertainment destination for families and multi-generational travelers. The steady growth shows that the city's unique tourism products have successfully met the needs of a high-spending market segment with longer stays.

This also serves as an important foundation for Da Nang to continue expanding its promotion to key markets such as South Korea, Japan, Chinese-speaking markets, Southeast Asia, Australia, and India, where the demand for family tourism is rapidly increasing towards the end of the year.

According to representatives from the Da Nang Tourism Promotion Center, in 2025 Da Nang tourism will continue to be honored by leading prestigious organizations and magazines.

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According to the City's Department of Culture, Sports and Tourism, in order to provide a comprehensive experience for tourists, state management of tourism accommodation businesses is carried out seriously and in accordance with regulations.

Communication and tourism promotion efforts, including product promotion, have been actively implemented with programs supporting MICE tourism, wedding tourism, golf tourism, and culinary tourism.

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Source: https://baodanang.vn/khang-dinh-diem-den-duoc-yeu-thich-3315180.html