When travel returns to its roots.

Travel in 2026 will enter the era of 'Emotional Luxury' – the luxury of emotions. After years dominated by "pre-programmed" and optimized itineraries that have become monotonous, travelers are beginning to move away from that trajectory.

"Original" becomes the new keyword.

Novelty is no longer the deciding factor. Instead, value lies in the authenticity of the experience – where each destination must have its own unique, unreplicable identity. "Authenticity" is therefore not just a trend but is gradually becoming the new benchmark for luxury tourism . A resort is no longer judged solely by its amenities but by its ability to create a sense of belonging: whether the space tells the story of the land, whether the architecture evokes cultural memories, and whether the experience brings guests closer to local life.

The stone statue depicting a Cham dance at the reception desk – a cultural landmark that has been present with Furama for 28 years.

PHOTO: NT

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Latest news on Ninh Binh's 'erase' of the Quat Lam beach name.Ninh Binh hopes that the new name Giao Ninh, replacing Quat Lam, will facilitate brand building, attract investment, and develop coastal tourism.

People flock to take photos and ride horses at Vung Tau's hottest lake.The artificial lake in Long My commune, Ho Chi Minh City (formerly Vung Tau), reveals a lush green carpet of grass during the dry season, resembling a beautiful prairie. Every day, this location attracts many tourists who come to take photos and videos.

Lai Chau aims to become a new tourism growth hub.VHO - Lai Chau is poised for a breakthrough to become a unique tourist destination in the Northwest region and a new growth pole for Vietnamese tourism. This was the assessment of the Director of the Vietnam National Tourism Administration, Nguyen Trung Khanh, at the Lai Chau Province Investment Promotion Conference 2026, themed "Lai Chau - Awakening Potential, Unleashing Opportunities," held on June 30 in Hanoi.

Booking.com's Travel Predictions survey also shows that travelers are prioritizing deeper connections with destinations, rather than mass-produced itineraries. This is a remarkable shift: from traveling to "pass through" a place, to traveling to truly "stay" in the spirit of that place.

Da Nang is also adjusting its destination storytelling approach, beginning to place a greater emphasis on cultural depth. Recently, the Da Nang Department of Culture, Sports and Tourism launched the "Returning to the Original" program as a way to re-establish values: bringing tourists back to the most authentic aspects of Central Vietnam.

The difference lies in the method of practice.

At Furama Resort Da Nang & Furama Villas Da Nang, the spirit of "authenticity" is expressed through the way the resort spaces are created as a cultural journey. A highlight is the "Cham Alley" - a space inspired by the Champa heritage, a civilization that left a deep mark on Central Vietnam through its temples, sandstone sculptures, fired bricks, and metalwork.

Instead of recreating Champa culture through surface decoration, Furama evokes Champa memories through details close to daily life, such as images of Champa women preserving pottery through generations, the traces of temples and towers, and the enduring spirit of craftsmanship. As a result, visitors not only pass through an architectural space but also step into a layer of local memory told through materials, shapes, and stories.

This experiential journey continues at the Vietnamese Charm Corner, where Vietnamese culture is showcased through traditional Vietnamese paper lanterns featuring Dong Ho folk paintings and over 300-year-old Quang Duc ceramics. These details create cultural stops of sufficient depth, allowing a stay at Furama to transcend the concept of simply staying by the sea and become an experience connected to the heritage of Central Vietnam.

United States - Vietnam: Don't miss

Vietnam encourages US businesses to expand investment in high technology.On the morning of June 26th, at the Government Headquarters, Deputy Prime Minister Ho Quoc Dung received Mr. Jeff Place, Supply Chain Director of Coherent Group (USA). During the meeting, the Deputy Prime Minister affirmed that Vietnam encourages US businesses to expand investment, especially in high-tech, innovation, and semiconductor industries.

Encourage U.S. businesses to expand investment in high-tech sectors.Deputy Prime Minister Ho Quoc Dung said that Vietnam welcomes US businesses to continue expanding their operations in Vietnam, especially in high-tech industries and sectors with high added value.

Vietnam and the United States strengthen cooperation in addressing the consequences of war.VTV.vn - On June 22, General Secretary and President To Lam received Acting Secretary of the US Navy Hung Cao.

The culinary offerings at Furama don't stand alone as a separate highlight, but rather complement the overall story of the resort. With 10 restaurants and bars, ranging from Asian to European cuisine , each touchpoint is developed with its own unique identity, yet all share a spirit of authenticity – respecting originality rather than chasing "fusion" trends. This consistency creates a distinct culinary journey, authentic enough to leave a lasting and irreplaceable impression on any Furama resort experience.

Source: https://thanhnien.vn/khi-du-lich-tro-ve-nguyen-ban-185260618160942477.htm