Visitors to Thien Mu Pagoda

Many activities to stimulate demand.

Recently, the People's Committee of Hue City issued a plan to implement a tourism stimulus program for 2025 (Plan No. 165/KH-UBND dated April 14, 2025). Besides growth targets, the plan also aims to enhance the tourist experience through rich, diverse, and high-quality tourism programs.

According to the head of the Department of Tourism, the stimulus program includes many aspects, such as price and service incentives, and enhanced experiences. Tourist attractions, historical sites, and scenic spots will offer free or reduced entrance fees to tourists in accordance with the law. In addition, products and services such as tourist transportation, accommodation, food and beverage, entertainment, shopping, and healthcare will receive preferential treatment depending on the service category and applicable conditions, as announced by tourism, transportation, and service providers. The tourism industry, related units, and the business community will organize diverse and engaging tourism programs and promotional events for local products and services to enhance tourist experiences through both direct and online channels.

Currently, local authorities and the tourism industry are organizing activities to stimulate demand and attract tourists; with a focus on activities within the framework of the National Tourism Year and the Hue Festival 2025. Organizing activities and events throughout the year, following the four-season festival orientation, creates opportunities to attract visitors to Hue year-round, allowing them to experience the unique cultural and festive activities of this land of the Perfume River.

Mr. Truong Thanh Minh, Director of the Tourism Information and Promotion Center, said that along with the unique programs and activities organized, the promotion and advertising of the ancient capital's tourism destinations and products both domestically and internationally will also be strengthened in 2025. Domestically, the ancient capital's tourism industry and businesses recently participated in two major events: the Ho Chi Minh City Tourism Festival 2025 and the Vietnam International Tourism Fair 2025 (VITM Hanoi 2025).

The People's Committee of Hue City and the local tourism sector will coordinate with the Ministry of Culture, Sports and Tourism to organize overseas promotion activities. Notably, this includes a Culture and Tourism Festival and a program introducing Vietnamese tourism, cuisine, and traditional crafts, connecting businesses in the European market. The program is expected to be held in two phases: in May 2025 in France, Italy, and Switzerland, and in September 2025 in Poland, the Czech Republic, and Germany. In addition, the Hue tourism sector will coordinate with relevant units to organize and participate in many overseas promotion activities such as: organizing a tourism promotion program for the two localities (Hue and Da Nang) in Malaysia and Indonesia; participating in the KITS international tourism fair in South Korea (according to the program of the Vietnam Tourism Association); participating in a program introducing Vietnamese tourism and connecting businesses in the Indian market…

Connecting destinations and boosting communication.

According to the Director of the Department of Tourism, Tran Thi Hoai Tram, with the opportunity to host the National Tourism Year and affirm its position as a tourist city – the 6th centrally-governed city of Vietnam – Hue will strengthen its communication and promotional activities. This will focus on professionally implementing targeted communication and promotion of the brand, image, and potential of Hue City on various domestic and international media platforms and channels: CNN, Vietnam Television, social media sites, domestic fan pages, and leveraging the participation of KOLs to increase reach…

In particular, the plan focuses on promoting key programs and festivals throughout the year within the framework of the National Tourism Year and the Hue Festival 2025, contributing to the creation of tourism products and boosting tourism promotion and demand for tourism in Hue in 2025. Currently, the Department of Tourism is leading and coordinating with relevant units to organize activities and events and implement communication plans to stimulate tourism development in 2025; and deploying communication campaigns on social media platforms and online tourism channels…

The focus will be on linking destinations and service products to create stimulus packages for tourists. Localities, associations, and businesses will proactively develop and sell tourism packages that highlight the unique characteristics of Hue tourism, such as: cultural and heritage tourism packages focusing on tangible and intangible heritage; culinary tourism packages; golf tourism packages, linked to tours of cultural heritage sites and scenic spots in Hue…

Hue City and the local tourism industry are also encouraging businesses to produce unique products and items reflecting the local identity (such as OCOP products) as gifts and souvenirs for tourists. They are linking businesses in the tourism service supply chain, from transportation, shopping, food, sightseeing, accommodation, healthcare, conferences, seminars, sports, and events, to create attractive packages to stimulate tourism and encourage community participation in tourism activities.

Text and photos: HUU PHUC

Source: https://huengaynay.vn/du-lich/kich-cau-phat-trien-du-lich-153322.html