Visitors to Thien Mu Pagoda

Many stimulus activities

Recently, the People's Committee of Hue City has issued a plan to implement a tourism development stimulus program in 2025 (plan No. 165/KH-UBND dated April 14, 2025). In addition to growth targets, the plan also aims to enhance the experience for tourists through rich, diverse and high-quality tourism programs.

According to the leader of the Department of Tourism, the stimulus program has many contents, including incentives on prices, services, and enhanced experiences. Tourist attractions, historical sites, and scenic spots will exempt or reduce entrance fees for tourists according to the law. In addition, service products such as: Tourist transportation, accommodation, food, entertainment, shopping, health care, etc., will be given incentives depending on each service category and applicable conditions, announced by tourism, transportation businesses and service providers according to regulations. The tourism industry, related units, and the business community will organize rich and diverse tourism programs, promotional events for typical local products and services to enhance the experience for tourists through direct and online forms.

Currently, local authorities and the tourism industry have been organizing activities to stimulate demand and attract tourists; in which, focusing on activities within the framework of the National Tourism Year program and Hue Festival 2025. Organizing activities and events throughout the year according to the orientation of 4 festival seasons creates opportunities to attract visitors to Hue all year round, to experience the unique cultural activities and festivals of the land of Huong Ngu.

Mr. Truong Thanh Minh, Director of the Tourism Promotion Information Center, said that along with the special programs and activities organized, the promotion and advertising of destinations and tourism products of the Ancient Capital at home and abroad will also be promoted in 2025. Domestically, the Ancient Capital tourism industry and businesses have recently participated in two major events: the Ho Chi Minh City Tourism Festival 2025 and the Vietnam International Tourism Fair 2025 (VITM Hanoi 2025).

The Hue City People's Committee and the local tourism sector will coordinate with the Ministry of Culture, Sports and Tourism to organize foreign promotion activities. Notably, the Cultural - Tourism Festival and the program to introduce tourism, cuisine, Vietnamese craft villages, and connect businesses in the European market. The program is expected to be held in 2 phases, in which May 2025 will be held in France, Italy, Switzerland and September 2025 in the Republic of Poland, the Czech Republic and Germany. In addition, the tourism sector of the Ancient Capital will coordinate with relevant units to organize and participate in many promotional activities abroad such as: Organizing a program to introduce tourism of 2 localities (Hue - Da Nang) in Malaysia and Indonesia; participating in the international tourism fair in Korea KITS (according to the program of the Vietnam Tourism Association); participating in the program to introduce Vietnam tourism, connecting businesses in the Indian market...

Linking destinations, promoting communication

According to Director of the Department of Tourism Tran Thi Hoai Tram, with the opportunity to be granted the right to host the National Tourism Year and affirm the position of a tourist city - the 6th centrally-run city of Vietnam, Hue will promote communication and promotion activities. In particular, it will focus on professional implementation, focusing on key points of communication work, promoting the brand, image, and potential of Hue City on domestic and foreign media platforms and channels: CNN, Vietnam Television, social networking sites, domestic fanpages, taking advantage of the participation of KOLs to increase the spread...

In particular, the orientation will promote communication of key programs and festivals throughout the year within the framework of the National Tourism Year and Hue Festival 2025, contributing to creating tourism products and promoting tourism, stimulating tourism demand in Hue in 2025. Currently, the Department of Tourism is presiding over and coordinating with relevant units to organize activities, events and implement communication plans for activities to stimulate tourism development in 2025; deploy communication campaigns on social networking platforms and online tourism channels...

The connection of destinations and service products to create stimulus packages for tourists will be focused on. In particular, localities, associations, and businesses will proactively build and sell tourism product packages associated with the characteristics of Hue tourism such as: Cultural and heritage tourism product packages associated with strengths in tangible and intangible heritage; culinary tourism product packages; golf tourism product packages, associated with programs to visit cultural heritage sites and scenic spots in Hue...

Hue City and the local tourism industry are also encouraging units to produce unique products and items with local identity (such as OCOP products) as gifts and souvenirs for tourists. Linking businesses in the tourism product and service supply chain from transportation, shopping, cuisine, sightseeing, resorts, health care, conferences, seminars, sports, events to create attractive stimulus packages for tourists; attracting community participation in tourism activities.

Article and photos: HUU PHUC

Source: https://huengaynay.vn/du-lich/kich-cau-phat-trien-du-lich-153322.html