When real-life experiences become a media draw.
In recent years, Hai Phong has developed a diverse team of content creators across digital platforms, focusing on topics related to tourism, culture, and local cuisine .
For example, Dang Thanh Tung with his YouTube channel "Nem TV" and the page "Hai Phong Port News" chooses to tell stories from the depth of culture and life; Nhat Trung with his TikTok channel "Dam Da Hai Phong" focuses on everyday stories, food, and people; and Ngoc Anh with "Hai Phong Holic" builds content in the style of an experiential guide, from food tours to entertainment and exploration spots.
Despite their different approaches, digital content creators share a common focus on authentic experiences. Travel blogger Dang Thanh Tung believes that content is only valuable when it stems from genuine experiences and emotions, rather than chasing short-term trends. According to him, a destination needs to be told through stories with depth, allowing viewers to feel the local culture and people.
Meanwhile, TikToker Nhật Trung commented that travel information that only introduces destinations will struggle to create lasting appeal. When content is connected to specific emotions and experiences, viewers will find it easier to visualize and choose the destination.
Through personal sharing, content creators are contributing to changing the way tourism is promoted. Hai Phong is not only featured through official promotional information but is also told through intimate stories about its food, street corners, daily life, and people.
The role of KOLs (Key Opinion Leaders) is now more closely linked to targeted media activities. Tourism promotional products tend to be built around experiential journeys, connecting destinations, culture, and cuisine, rather than showcasing individual elements.
Ahead of the summer tourist season, the Hai Phong Department of Culture, Sports and Tourism launched a culinary experience video featuring singer and MC Chau Khang. The video chronicles a journey from Hanoi to Hai Phong on the "Hoa Phuong Do" (Red Phoenix Flower) train, combining travel experiences with culinary exploration, creating a cohesive narrative about the destination.
Transparency builds trust with tourists.
Besides its widespread impact, the development of travel review trends on social media also raises several issues that need attention. When an account with a large following can influence community decisions, the requirement for responsible information becomes even more crucial.
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Recently, authorities have warned about the exploitation of the online environment for fraudulent purposes, such as impersonating hotel or accommodation establishments to collect deposits or using the guise of "reviews" or "experience evaluations" to trick users into transferring money. Several cases related to online fraud have been investigated and processed, including one case that has resulted in prosecution.
From the perspective of content creators, maintaining credibility is also crucial. Dang Thanh Tung believes that creators need to prioritize honesty, because inaccurate information not only affects viewers but also impacts the image of the destination and those in the tourism service business.
Nhat Trung also emphasized the need for content creators to be responsible to their followers. "A video can attract attention for a few hours, but audience trust must be built over a long period," he shared.
In fact, many content creators in Hai Phong are proactively verifying information, prioritizing real-world experiences, and coordinating with management units in spreading positive information. The Cyber Security and High-Tech Crime Prevention Department of the Hai Phong City Police is also strengthening its communication efforts and connecting with KOLs and administrators of major social media platforms to raise awareness of the law and responsibility in providing information.
In the context of increasingly fierce competition for destinations, the power of KOLs lies not only in their ability to generate attention, but also in maintaining trust. When coupled with responsibility, transparency, and high-quality content, this force will continue to contribute to building an attractive, civilized, and worthwhile image of Hai Phong.
HA LINHSource: https://baohaiphong.vn/kol-thuc-day-quang-ba-du-lich-hai-phong-545420.html
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