Expectations for expanded connectivity.

The "Made in Da Nang" exhibition brings together hundreds of Da Nang businesses with aspirations to reach national and international levels. The exhibition serves as a "stepping stone" for local businesses to confidently enter the supply chain.

Tourists from South Korea visit the lantern products of Thien Dang Production, Trading and Service Co., Ltd. (Dien Ban Ward). Photo: MINH LE

Access opportunities

As one of the standout products at this exhibition, Dulius chili sauce from Tam Legend Group JSC has connected with several stores and interested parties for distribution into retail systems. With a clean processing technology and raw materials sourced from the Vu Gia - Thu Bon river basin, the company's chili sauce is gradually gaining the trust of customers both online and in person, thanks to its mild spiciness and distinctive flavor.

According to Mr. Nguyen Duy Hung, a representative of the company, the product is now available on e-commerce platforms and is distributed through organic food supermarkets and regional specialty stores. Recognizing the crucial role of online distribution channels, Dulius focuses on building content and livestreaming on e-commerce platforms and social media. As a result, the product has reached a wide audience of domestic and international tourists.

Mr. Hung assessed that the exhibition was a good opportunity for participating units; however, businesses hoped that after the exhibition they could access more specific information about industrial promotion policies, innovation, and green transformation in order to build sustainable brands.

Bringing to the event products rich in the flavors of his homeland but with a more modern "look," Mr. Truong Van An, Director of CaThiFood Co., Ltd. (Hoi An Tay ward), could not hide his excitement. CaThiFood is focusing on introducing two main product lines: instant Quang noodles with real meat and instant sweet soup. The combination of advanced preservation technology and traditional culinary recipes has helped these products receive positive feedback from visiting consumers.

“The choice of the theme ‘Made in Da Nang’ shows that the city has placed great trust and credibility in local manufacturing businesses. In return for that trust, we expect the city to continue to provide more in-depth support mechanisms and programs to help businesses improve production, upgrade product quality, thereby connecting with broader trade and confidently moving forward on their export journey,” Mr. An hoped.

Representatives of Tam Legend Group JSC introduce Dulius products to customers. Photo: MINH LE

Market expansion

Besides food, many businesses from various sectors also bring unique products to the market. For example, Thien Dang Production, Trading and Service Co., Ltd. (Dien Ban ward) offers decorative lanterns. Mr. Le Vinh Ha, the company's director, said that the company's products have been exported to South American, Asian (Taiwan, South Korea, Japan), and European (Russia, UK) markets.

Through the exhibition, the company held discussions with several restaurant and hotel businesses in the area that needed decoration and space renovation services, with the aim of future collaboration. “Although our products are exported, receiving attention right here in our hometown is a source of pride. This exhibition helps us bring the beauty of traditional culture into modern spaces for local tourism . Besides seeking orders, we hope the city will maintain and expand these recurring exhibitions like ‘Made in Da Nang’,” Mr. Ha shared.

Meanwhile, Ms. Ung Nhu Thao An, Head of Marketing at Triet Minh Co., Ltd. (Trimico), said that the company is operating a closed-loop model: from planning cultivation areas, harvesting, processing and production to distributing products from Ngoc Linh ginseng and other precious endemic medicinal herbs of the Quang Nam - Da Nang region.

Businesses expect to have more opportunities to interact and exchange products and services with partners in the same or different industries, thereby jointly creating a united and mutually supportive local business community to confidently expand into large-scale export markets. Analyzing competitive advantages, Ms. Thao An said that the export potential of Ngoc Linh ginseng is enormous, therefore Trimico's core orientation is deep processing for export, bringing this "national treasure" closer to global consumers.

Source: https://baodanang.vn/ky-vong-mo-rong-ket-noi-3333324.html