Presenting thank-you letters to content creators.
During the more than 6 hours of live broadcast, the program introduced and connected consumers with over 25 distinctive products of the province, from businesses, cooperatives, OCOP production facilities, and typical rural industrial products of the province. Highlights included 3-4 star OCOP products: Dong Dan turmeric powder, tapioca starch; processed products from dragon fruit such as dragon fruit flower tea, dried red and white dragon fruit, and dragon fruit biscuits from Hoa Le Clean Dragon Fruit Cooperative; Ba Hai fish sauce and Thuan Hung fish sauce, both OCOP 4-star certified; anchovies in lemon sauce from Nguyen Vy facility (Phan Thiet); Minh Huyen refined bird's nest…
25 products livestreamed on the TikTok platform.
Accompanying the program were prominent TikTok content creators such as: Teacher Phuc Mat Hip, Len Ky Cung Khoa, Hai Chin Thang Chin, Thuan Du Lich Phan Thiet... These content creators collaborated with local vendors to create a vibrant market that spread rapidly on social media. Videos with the hashtags #OCOPBinhThuan and #TinhHoaNangGio quickly garnered nearly a million views within just 12 hours of being posted.
Ms. Ngo Minh Uyen Thao - Head of the Provincial Department of Agricultural Product Quality and Rural Development, along with content creators, introduced the opening of the Livestream.
Prior to this, from June 26-27, content creators directly visited production facilities and dragon fruit orchards, met with businesses, young entrepreneurs, and OCOP (One Commune One Product) entities to share experiences in building brands on digital platforms. This series of activities marked the beginning of the livestream session, helping OCOP entities better understand how to reach consumers in the era of e-commerce.
Product providers and livestream content creators
Follow the OCOP Market Fair live on the TikTok platform.
According to Ms. Ngo Minh Uyen Thao, Head of the Rural Development Sub-Department of Binh Thuan province, Binh Thuan currently has 220 recognized OCOP products, including 28 products achieving 4 stars and 192 products achieving 3 stars. "The OCOP program has become a 'launching pad' to help improve quality, standardize processes, and build brands for local agricultural products. However, to go further, digital transformation is an essential step. TikTok livestreaming is not only a sales channel but also a bridge connecting producers and consumers directly," Ms. Thao emphasized.
The OCOP (One Commune One Product) market in Binh Thuan not only opens up opportunities to promote agricultural products but also creates an environment for learning and improving digital skills for the agricultural business community. This is expected to be a long-term direction, contributing to the further development of OCOP products and sustainably linking agricultural development with tourism and the digital economy .
Source: https://baobinhthuan.com.vn/livestream-cho-phien-ocop-binh-thuan-131423.html
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