Livestream OCOP Binh Thuan Market

Give thank you letters to content creators

During more than 6 hours of live broadcast, the program introduced and connected the consumption of more than 25 typical products of the province, from enterprises, cooperatives, OCOP production facilities and typical rural industrial products of the province. Outstanding products include 3-4 star OCOP products: Dong Dan turmeric essence, tapioca starch; products processed from dragon fruit, dragon fruit flower tea, red and white dried dragon fruit, dragon fruit cookies of Hoa Le Clean Dragon Fruit Cooperative; Ba Hai fish sauce, Thuan Hung fish sauce meeting 4-star OCOP standards; anchovy with lemon sauce of Nguyen Vy facility (Phan Thiet); Minh Huyen refined bird's nest...

25 Livestream products on Tiktok platform

Accompanying the program are prominent Tiktok content creators such as: Thay Phuc Mat Hip, Len Ky Cung Khoa, Hai Chin Thang September, Thuan Du Lich Phan Thiet... Content creators have combined with local vendors to create a vibrant market, spreading strongly on social networks. Videos with the hashtags #OCOPBinhThuan and #TinhHoaNangGio quickly reached nearly a million views after only 12 hours of posting.

Ms. Ngo Minh Uyen Thao - Head of the Department of Agricultural Product Quality and Rural Development of the province and content creators introduced the opening of the Livestream.

Previously, from June 26-27, content creators directly visited production facilities, dragon fruit gardens, met with businesses, young entrepreneurs and OCOP subjects to share experiences in building brands on digital platforms. This was a series of activities opening the livestream session, contributing to helping OCOP subjects better understand how to approach consumers in the e-commerce era.

Product suppliers and Livestream content creators

Follow OCOP Market live via tiktok platform

According to Ms. Ngo Minh Uyen Thao - Head of the Provincial Department of Rural Development, Binh Thuan has 220 OCOP products recognized so far, of which 28 products have achieved 4 stars and 192 products have achieved 3 stars. "The OCOP program has become a "launching pad" to help improve quality, standardize processes and build local agricultural product brands. However, to go further, digital transformation is an inevitable step. TikTok Livestream is not only a sales channel but also a bridge connecting directly between product makers and consumers," Ms. Thao emphasized.

Binh Thuan OCOP fair not only opens up opportunities to promote agricultural products, but also creates a learning environment and improves digital skills for the agricultural business community. This is expected to be a long-term direction, contributing to bringing OCOP products further, linking agricultural development with tourism and the digital economy in a sustainable way.

Source: https://baobinhthuan.com.vn/livestream-cho-phien-ocop-binh-thuan-131423.html