Sparkling scented candle market

JAROS Candle scented candles always have many gift design programs during each holiday season, bringing new product lines to customers.

Economic life develops, the need to improve the quality of living space is emphasized. Among the scented products available on the market, it is impossible not to mention scented candles, a product with great development potential, increasingly popular for its decorative and relaxing uses...

Accordingly, local enterprises are gradually improving product quality, enhancing competitiveness and business efficiency.

Developing the “made in Vietnam” candle brand

Unlike regular candles, scented candles are candles that when burned will emit a pleasant aroma, helping to create a cozy, relaxing atmosphere for the user. In addition to scented candles contained in glass jars, there are also types that float on water, the candle body is carved with delicate, eye-catching patterns.

Currently, there are many domestic and foreign scented candle brands on the market, with the main ingredients being soy wax, beeswax, paraffin wax, etc. The technique of making handmade candles is not complicated because the raw materials are easy to find, but to produce scented candles with guaranteed quality and find an outlet for the product, it takes a lot of time to research and experiment in production and business.

Present on the market since 2021, scented candles of JAROS Candle (Ward 5, Vinh Long City) have not only attracted the attention of consumers because of their safe scented candle products for health, but also because they are a handmade candle brand "made in Vietnam".

Nguyen Hoan Le Vy - owner of JAROS Candle business, shared: "Scented candles are not new in the international market but quite new in the Vietnamese market. I believe that as long as this product is invested and developed well, it will have a lot of potential for development in the domestic market. Because Vietnamese brands always have an important position in the hearts of Vietnamese people, this is also the reason why we always strive to research and produce quality products to meet the increasing needs of users."

In the production of handmade scented candles, the most important factor is quality, because this is a type of product that can directly affect the user's health through its scent.

Le Vy said: “Instead of using unsustainable ingredients that are harmful to users’ health, we researched a formula to prepare safe wax for health, combined with the use of beeswax raw materials in Vinh Long, contributing to creating more income for local workers. In addition, we also meticulously selected other raw materials such as candle jars, fragrances, cotton wicks... from reputable suppliers, certified for safe raw materials.”

To increase brand awareness, Le Vy also promotes and markets products on e-commerce platforms, social networks, and participates in local trade promotions. At the same time, she regularly improves product designs, packaging, and quality to increase brand awareness.

“Thereby, it opens up opportunities for us to bring our brand closer to local customers, not only grasping market needs but also finding solutions to optimize raw material transportation costs as well as product prices,” said Le Vy.

Diverse needs for scented candles

Not only for lighting, scented candles are also used as a decoration to make the house more cozy, bring a feeling of relaxation or help repel insects, flies, mosquitoes... or as a gift for friends and relatives.

Ms. My Chi - owner of a cosmetics and souvenir shop on Pham Thai Buong Street (Ward 4, Vinh Long City) said: "Scented candles can be used in many different spaces, bringing aesthetic value to the living room and deodorizing the kitchen.

In addition, the demand for scented candles in yoga studios, spas, and offices has also increased, so the source of handmade scented candles in the country is increasingly abundant, in addition to imported goods from the US, China, etc. with prices from several hundred thousand VND or more.

As the owner of a skin care salon, Ms. Ta Thanh Tuyen (Hieu Nhon commune, Vung Liem district) shared: "My customers are mainly women, so I often use scented candles with a sweet orange scent to bring a feeling of relaxation and comfort to customers, while also helping to reduce unpleasant odors in the surrounding environment."

Having just finished designing candles and fresh flowers as gifts for October 20, Nguyen Hoan Le Vy has been busy preparing materials and workers for the peak season at the end of the year.

Currently, JAROS Candle has collections with many different scents such as lotus, jasmine, rose, white tea, lavender, forgiveness, the forest, lost in dalat... priced from 169,000-299,000 VND/jar. Not only retail, JAROS Candle also accepts custom processing.

In addition to its relaxing properties, scented candles are also designed as unique decorative items.

It can be seen that scented products such as scented candles are becoming more and more popular. However, if not used properly, excessive use of scented candles still poses some health risks.

Accordingly, scented candles should not be used frequently; when using scented candles, it is important to use them in open spaces, avoid using them in closed rooms; when burning candles, avoid placing them near flammable objects such as paper, fabric, etc.

Article and photos: THAO TIEN

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