Matcha milk - new product spreading the brand

From the advantage of high-quality tea growing areas on Moc Chau plateau, Matcha milk of Moc Chau Red Co Tea Joint Stock Company, Thao Nguyen ward has just been recognized as a typical rural industrial product of Son La province in 2025. The tea product is processed deeply and quickly thanks to its characteristic flavor.

The Provincial Council for Selecting Fresh Tea Products awarded the Fresh Tea Product Certificate to Moc Chau Red Flag Tea Joint Stock Company.

Moc Chau Red Flag Tea Joint Stock Company is one of the tea processing units in Son La with specialty tea lines, tea bags, green tea powder, green tea essential oil, tea extract products... Grasping beverage trends, in 2024, the Company will develop a group of ready-to-drink tea products, including: Milk Black Tea, Milk Oolong, Milk Matcha and Milk Jasmine Green Tea.

Mr. Tran Manh Hoa, Permanent Deputy General Director of the Company, shared: Milk Matcha is developed from tea growing areas using the shading method 20 days before harvest, this is a technique that helps increase chlorophyll content, reduce astringency, and enhance the characteristic umami flavor. Tea buds are harvested by hand or specialized machines, and quickly transported to the factory to limit oxidation, ensuring freshness and quality. Milk Matcha is a product that is very popular with young people. The light, sweet flavor, combined with the richness of milk, creates a pleasant feeling, brings alertness, and is good for health thanks to its high antioxidant content.

Workers of Moc Chau Red Flag Tea Joint Stock Company check Matcha milk products before packaging.

To create standard matcha powder, tea leaves are steamed for a few dozen seconds to prevent oxidation, preserving the green color and natural aroma. Then, the leaves are cooled, dried, the veins and stems are removed, keeping only the leaf flesh (called Tencha), the raw material to produce matcha.

Tencha is ground with a granite mortar or low-speed mill to avoid heat generation, producing a super fine matcha powder of 10-15 microns. The finished product after grinding is checked for color, moisture, smell, impurities and vacuum packed. From this matcha powder, the Company continues to mix and standardize the formula of tea base, milk, sugar to create a milk matcha product suitable for consumer tastes.

According to Mr. Tran Manh Hoa: The matcha beverage market is growing rapidly, especially among young people with trends such as matcha latte, matcha cold whisk, "green - low sugar - beautiful virtual life" drinks. The raw materials are taken from the Ta Loong tea region, Thao Nguyen ward, with a Taiwanese technology production line, capacity of 2 tons/year. Although the product is new, the consumption market is mainly domestic, but has received many positive signals, which is a premise for businesses to boldly bring the product to the market at the end of 2024.

Matcha milk of Moc Chau Red Flag Tea Joint Stock Company is a national specialty product of Son La province in 2025.

To promote and introduce the products, in 2025, the Company registered 4 products to participate in the vote for the CNNTTB products of Son La province, in which Matcha milk was awarded the Certificate of CNNTTB products at the provincial level by the Provincial People's Committee. The product is packed in PE bags with a weight of 20g/package, 10 packages/box. Currently, a box of 200g milk matcha costs 129,000 VND/box.

Ms. Luu Thi Thu Hien, Deputy Head of the Department of Industrial Promotion and Development, member of the Jury, commented: The company's entry was carefully invested, demonstrating full quality standards, especially in food safety. The packaging and labeling were significantly improved, demonstrating professionalism. The technology content in the product increased significantly. The Matcha milk product fully met the requirements and was highly appreciated by the Council.

The company is currently applying the ISO 9001:2015 quality management system and the HACCP CODE 2023 food safety management system, contributing to enhancing the trust of consumers and distribution partners. Not only achieving typical certification, the product also receives good feedback from users.

High quality tea area of ​​Moc Chau Red Flag Tea Joint Stock Company.

Ms. Nguyen Thu Trang, Mai Son commune, said: I really like the matcha milk flavor of Moc Chau Red Flag Tea Joint Stock Company. The matcha aroma is fragrant, the taste is slightly bitter, and the creaminess is not too sweet. A cup of matcha milk helps me to be alert and comfortable every morning.

Positive comments from customers, combined with the recognition of Matcha milk products as a natural resource of Son La province, are important motivations for businesses to invest in production lines, improve technology, upgrade packaging and designs, and research new products; expand the market to the Central and Southern regions, and research exports in the coming years.

For products recognized as high-quality agricultural products, Son La province gives priority to support participation in fairs, trade promotion events, consumption connections, and promotion at regional linkage programs. Qualified products also have the opportunity to be selected to participate in the national voting for high-quality agricultural products, contributing to spreading the brand of Son La agricultural products.

Source: https://baosonla.vn/kinh-te/matcha-sua-san-pham-moi-lan-toa-thuong-hieu-sxBfmZGvR.html