McDonald's Hong Kong launches metaverse

According to CoinMarketCap , this is not the first time the fast food giant has shown interest in the metaverse. In late 2021, both the US and Chinese branches of the fast food chain launched NFT (non-fungible token) collectibles. In 2022, McDonald's filed a patent to operate a virtual restaurant with home delivery.

Sandbox CEO Sebastien Borget says partnering with a global brand with a large customer base like McDonald's will take The Sandbox to the next level and bring it closer to its goal of popularizing the metaverse.

According to TechNode , Borget said McDonald's Hong Kong understands the importance of testing the potential of the metaverse to drive brand growth. Web 3.0 technology allows brands to engage customers more closely, and users increasingly appreciate that they can enjoy real value when sharing a digital identity.

Users have a chance to win free Chicken McNuggets for 365 days by completing the task

Players can earn rewards, including the Sandbox ecosystem's native cryptocurrency called SAND tokens, as well as in-game cosmetics. McNuggets Land opens to celebrate the 40th anniversary of the famous Chicken McNugget.

In McNuggets Land, users have the chance to earn real- world McDonald's coupons by completing tasks. Metaverse access will be available until August 28.

As Web3 gains traction, major global brands like Adidas, Coca-Cola, and Louis Vuitton are actively exploring decentralized blockchain technologies, the metaverse, and NFTs, looking to promote their products and attract more customers. The growing popularity of the metaverse presents companies with exciting opportunities to engage with consumers.

Source link: https://thanhnien.vn/mcdonalds-hong-kong-ra-mat-metaverse-185230721231000311.htm