Mono announces 'hot' news.

TPO - Mono has just confirmed his status as an exclusive artist of Universal Music Group (UMG) in Vietnam, marking a new milestone in his career after four years. The announcement coincided with the release of his project "Công tử văn thơ" (Poetic Young Master).

On June 12th, Mono changed his image on social media platforms with the caption: "The refined gentleman is coming." This also marks the first time the male singer has appeared with a new, classic look, inspired by the image of a refined gentleman in East Asian culture.

Simultaneously, numerous billboards promoting the project appeared in prime locations in Ho Chi Minh City and Hanoi . Through this campaign, Mono announced its collaboration with Universal Music Group as the exclusive release artist.

Universal Music Group is partnering with Mono in the release, marketing, and development of music projects. The goal of this collaboration is to expand reach to audiences in Vietnam, Southeast Asia, and several international markets.

Universal Music is currently one of the world's largest music corporations, operating in over 60 countries and managing a vast portfolio of copyrights across the global music industry. In Vietnam, the company has been involved in releasing and promoting the products of many artists such as Son Tung M-TP, Vu Cat Tuong, and Da LAB.

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Mono became an exclusive artist of UMG, with his image appearing on large banners in Hanoi and Ho Chi Minh City.

Mono's first project after joining UMG is the song "Công tử Văn Thơ," scheduled for release on June 19th. This is the lead single for the singer's second studio album, a project he has been preparing for a long time.

Sharing about her period of reduced public appearances, Mono said that most of her time was dedicated to composing and perfecting her new album. This project contains many personal experiences, built from stories and emotions accumulated during her growth and artistic career.

"Everything during the time I was away revolved around music. My daily life was mainly music and everyday activities. I focused on this album, hoping everyone would support Mono's second album," the singer shared.

This is also why he wanted the audience to be the first to know about the project. According to the singer, the album compiles personal stories and emotions that he conveys through each song.

Debuting in 2022 with his debut album 22 , Mono quickly made his mark on the Vietnamese music market. His song "Waiting For You" became a phenomenon on online music platforms and social media, helping the singer become one of the rising stars of Vpop.

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Following her initial success, Mono continued to release many more songs such as "Em xinh ," " Open Your Eyes , " "Đi tìm tình yêu ," "Ôm em thật lâu," and "Chăm hoa ." These songs showed a trend of expanding her musical style, from pop and R&B to new experimental genres.

In the context of Vietnam's music market integrating with the region and the world, the collaboration of young artists with international music corporations is seen as a signal that global distributors are paying greater attention to Vpop. In recent years, many Vietnamese music products have consistently recorded significant listenership from overseas markets, creating opportunities for domestic artists to access the international distribution ecosystem.

Source: https://tienphong.vn/mono-cong-bo-nong-post1851166.tpo