On May 31st, the Ho Chi Minh City Department of Industry and Trade organized an experiential trip to learn about the eco-agricultural tourism model in Thieng Lieng island hamlet (Thanh An commune, Can Gio district) as part of the "Ho Chi Minh City Agricultural Products Promotion Festival 2025".
To get to Thieng Lieng from the center of Ho Chi Minh City, you have to take the Binh Khanh ferry, then continue by boat for 1 hour, for a total travel time of about 4 hours.

Thieng Lieng Island is nestled amidst the lush green expanse of mangrove forests.

Content creators travel by bicycle to destinations on the island hamlet.

Ms. Nguyen Thi Bach Tuyen, Director of Thieng Lieng Agricultural - Commercial - Service - Tourism Cooperative (wearing a traditional Vietnamese blouse) and Don Nguyen
The trip included famous content creators such as Thien Nhan, beauty queen Phuong Nga, Don Nguyen, and agricultural businesses from Ho Chi Minh City to learn about the product stories before the livestream sale of typical agricultural products of Ho Chi Minh City on June 1st at Suoi Tien Cultural Tourism Area on the TikTok Shop platform.

Peace and tranquility on Thieng Lieng island hamlet.
Thieng Lieng is a small island hamlet of Ho Chi Minh City with nearly 13,000 hectares of mangrove forest. The people mainly live by salt production, and recently, tourism services have been added to their offerings.
Ms. Nguyen Thi Bach Tuyen, Director of Thieng Lieng Agricultural - Commercial - Service - Tourism Cooperative, said that the cooperative has 18 members implementing models such as: salt house space, traditional cakes, coffee - coconut ice cream, cooling herbal drinks, betel garden homestay, cuisine , etc.

In community-based tourism models, visitors must book in advance because the homeowners normally work in agriculture.
The island hamlet currently has 243 households with over 900 people, and there are no restaurants or food establishments. Visitors must make reservations in advance so that the local residents can prepare. Transportation is also difficult, making independent travel challenging for tourists.

The KOLs/KOCs took photos with Hai Loan's family making traditional cakes. When participating in the community tourism model, the households take care to decorate their homes to serve tourists.
Since the development of community-based tourism, the lives of local people have begun to change for the better, with additional income from tourists and the sale of local products such as salt and salt-based products, seafood, etc.
Can Gio also has distinctive products such as: bird's nest, coconut nectar, etc.

Herbal foot soak model

Thieng Lieng has a traditional occupation of salt making.

The group of visitors learned about the salt-making process in Thiềng Liềng.
In addition to experiencing community tourism, content creators also tested products, examined product labels, prices, promotions, etc., with a themed event focusing on agricultural products in Ho Chi Minh City, featuring approximately 80 products from 21 brands.

Content creators research products before going live on June 1st.
Content creator Thien Nhan advises businesses participating in livestreaming to prepare certifications in addition to telling the story about their product.
According to Thien Nhan, consumers are becoming increasingly demanding, so sellers need to ensure that documentation, ingredient lists, labels, and packaging are all properly prepared.
Furthermore, since content creators only have 10 minutes of live streaming time, sellers need to choose their most outstanding products to attract customers. When customers are interested, they will visit the seller's store to view other products.
Source: https://nld.com.vn/mot-noi-vo-cung-doc-dao-nhung-con-it-nguoi-dat-chan-den-o-tp-hcm-196250531203746873.htm






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