End-of-year shopping: Beware of online scams.

More than a month after launching the national campaign "Combating Online Fraud 2025," the Cyber Security and High-Tech Crime Prevention Department (A05), in coordination with the National Cyber Security Association and TikTok Vietnam, continues to intensify the campaign to further strengthen communication activities and raise consumer awareness to adapt to the peak year-end shopping season, which can be a hotbed of online fraud.

Over 85% of Vietnamese consumers have made online purchases. This unofficial statistic from some independent market research firms has become an indirect warning, especially since official information from the Cyber Security and High-Tech Crime Prevention Department (A05 - Ministry of Public Security ) indicates that Vietnam has detected over 125,000 fraudulent websites since the beginning of the year, with online fraud losses reaching nearly 20 trillion VND. Media outlets are exploring various ways to convey this warning to the public in the most understandable and recognizable manner.

The national campaign "Combating Online Fraud 2025" was officially launched in mid-October to guide people on how to identify online scams. Simultaneously, authorities have mandated electronic identification and authentication for online sellers. To create a true "community shield," these efforts are continuing and being upgraded to help consumers stay vigilant against scams.

Mr. Vu Duy Hien, Secretary General of the National Cyber Security Association (NCA), stated: "We are not stopping at just students and the general public; we will expand our scope to include organizations, businesses, government agencies, and other entities that need to be aware of online fraud activities."

According to the Ministry of Industry and Trade , the size of the domestic online retail market this year reached approximately 32 billion USD. The peak shopping season at the end of the year will cause e-commerce sales to surge, potentially reaching over 100 trillion VND. This presents a great opportunity for the e-commerce market, but also carries many potential risks.

The Cybersecurity Department advises consumers to remain vigilant and equip themselves with the knowledge to recognize scams in order to create a safe shopping season at the end of the year.

Source: https://vtv.vn/mua-sam-cuoi-nam-can-trong-lua-dao-online-100251128160513572.htm