My Duc district promotes OCOP products based on traditional craft villages.

My Duc District, Hanoi City, is home to many traditional crafts, especially silkworm breeding and silk weaving, and recently many establishments have participated in the OCOP program.

Distinguished artisan Phan Thị Thuận is inspecting silkworms. Photo: NNVN.

In the 2024 OCOP product ranking assessment, My Duc district had 13 new products participating from the following entities: My Duc Hand Embroidery Cooperative with 5 products (Hand-embroidered paintings of national flowers welcoming spring, Hand-embroidered paintings of Van Mieu National Temple, Hand-embroidered paintings of One Pillar Pagoda, Hand-embroidered paintings of sunflowers, Hand-embroidered paintings of Zen and Lotus); My Duc Agricultural Company Limited with 3 products (Black tea, Gynostemma pentaphyllum tea, Turmeric and royal jelly capsules); My Duc Silk and Mulberry Company Limited with 2 products (Wood grain pillows, Hand-embroidered silk scarves); Nhan Van Bamboo and Rattan Workshop with 3 products (Spiral woven rattan lamps, Nhu Y woven rattan mirrors, Van Nhi woven bamboo lamps). Most of these are handicrafts or specialties of the district with traceable origins, packaging, and labeling that are quite appealing to consumers. Furthermore, the businesses have shifted their production mindset towards environmentally friendly practices, creating more jobs for local workers and focusing on sustainable brand building. Some businesses have learned how to tell creative and engaging product stories that attract consumers, stimulating purchases rather than simply producing and selling to distributors and stores as before. The My Duc District OCOP Product Evaluation and Classification Council highly appreciates these changes in mindset among the businesses and recommends that they complete their dossiers for submission to the city level. Never before has the One Commune One Product program been as vibrant as it is now. The evaluation and classification of OCOP products is significant for the socio-economic development of the locality, opening a sustainable path for businesses in both production and consumption.

Silk weaving in Phung Xa. Photo: NNVN.

My Duc District was once the "cradle" of mulberry cultivation, silkworm rearing, and silk weaving in the former Ha Tay province. Distinguished artisan Phan Thi Thuan, Director of My Duc Mulberry and Silk Company Limited, confided that, as a native of her homeland, she was deeply saddened to see the decline of the silk weaving industry. Therefore, she constantly devised ways to create new products to attract consumers. Notable examples include her invention of hand-woven silk blankets, which have been granted a national patent, and her method of harvesting lotus fibers and weaving them into silk. Each of her products sells for several million to tens of millions of dong, becoming a popular gift item in My Duc District and Hanoi. She boldly entered these products into the OCOP program and received high praise from the judges for their uniqueness, meticulousness, and artistic merit.

Distinguished artisan Phan Thị Thuận stands beside a quilt woven by silkworms. Photo: NNVN.

Phung Xa commune currently has about 1,700 households producing and trading silk textile products, employing approximately 7,000 local and provincial workers, contributing about 70% of the economy. Recognizing the beneficial role of the One Commune One Product program, many households and businesses in Phung Xa have proactively and actively submitted their products for OCOP evaluation and scoring with the aim of establishing their brand, increasing quality, and finding distribution channels.

Statistics from the Office of Coordination of the New Rural Development Program show that Phan Thi Thuan's product has been awarded 5-star OCOP status, and two other products of hers, lotus silk scarves and mulberry silk scarves, also have the potential to be awarded 5-star OCOP status. To date, My Duc district has 57 OCOP products, including 22 products awarded 4-star OCOP status and 32 products awarded 3-star OCOP status. Notably, the self-woven silk blanket by outstanding artisan Phan Thi Thuan has been awarded 5-star OCOP status, and two other products of hers, lotus silk scarves and mulberry silk scarves, also have the potential to be awarded 5-star OCOP status…

Dinh Thanh Huyen

Source: https://nongnghiep.vn/my-duc-phat-huy-san-pham-ocop-dua-tren-nen-tang-lang-nghe-truyen-thong-d412264.html