Unlike traditional beauty pageants, the Miss Ethnic Tourism Vietnam 2025 competition, held in the Moc Chau National Tourist Area, focuses on activities that allow contestants to experience the local life and culture. Ms. Dam Huong Thuy, Head of the Organizing Committee, stated: "We organized this competition with the aim of finding 'Cultural and Tourism Ambassadors' who can inspire positive change, representing beauty, intelligence, confidence, and a deep understanding of ethnic culture. At the same time, the competition's activities also aim to promote the culture and economic and tourism development potential of Son La."
The girls, from all over the country, were excited to immerse themselves in the beautiful natural scenery of the green plateau and attractive destinations such as Dai Yem Waterfall, Happyland, Ta So community tourism village, Vat Hong residential area, and Hang Tau primitive village. The beauties also had the opportunity to pick fresh tea buds, learn to embroider Mong ethnic brocade patterns, wear Thai ethnic costumes, participate in traditional dances like xoe and khen, pound rice cakes, and make cham cheo (a type of chili paste) with the locals…
Ms. Nguyen Thi Hoa, Chairwoman of the People's Committee of Moc Chau Ward, said: "The Miss Ethnic Tourism Vietnam pageant held in Moc Chau is a great honor, opening up opportunities to widely promote culture and tourism to domestic and international tourists."
At Moc Chau Island Tourist Area, the appearance of beautiful girls added to the romantic autumn scenery of the plateau. Images of contestants in vibrant ethnic costumes or alluring bikinis, strolling across the Bach Long glass bridge, spread widely on social media platforms, creating a strong attraction for tourism in Son La .
Mr. Hoang Manh Duy, Deputy Executive Director of Moc Chau Island Tourist Area, said: "As a diamond sponsor, we are honored to contribute to the success of the competition. With the success of this event, Moc Chau Island continues to affirm its brand as an attractive destination with constantly improving services, a highlight of the Moc Chau National Tourist Area."
The final night of the competition, themed "Spreading Identity - Connecting Globally," was truly a visual and emotional feast. The main stage, designed in a modern style inspired by the beauty of the Northwest mountains and forests, combined brocade patterns, cherry blossoms, and moving lights to highlight each impressive performance by the contestants and the exceptionally unique performances by the artists. The illuminated Khăn Piêu Square erupted with the enthusiastic cheers of thousands of spectators who had flocked from all over.
What made the final night special and left a deep impression on the audience was the diverse cultural colors it showcased. The "Colorful Brocade" ao dai collection by designer Cao Thu Van and the "Essence of Vietnamese Culture" evening gowns by designer Trieu Le Quan were performed exceptionally well by the contestants. Each outfit was designed with exquisite details, harmoniously combining tradition and modernity, adapting ethnic patterns and brocades, and honoring Vietnamese culture, contributing to the dissemination of the cultural beauty of the ethnic groups.
The question of conduct – a key element in selecting the most deserving girl for the Miss Vietnam crown – revolves around the themes of cultural preservation, sustainable tourism development, and the role of young people in promoting culture and tourism. From this, culture is mentioned with pride, as a great value of our roots, always enduring and shining brightly with the times.
The newly crowned Miss Tran Minh Phuong expressed her feelings: "Having been crowned Miss, I am ready to work alongside the Organizing Committee and Son La province in charitable programs, promoting culture and tourism, and fulfilling my mission as a Miss Ethnic Tourism."
As an audience member watching the final night of the competition, Mr. Tran Minh Quan, from Ho Chi Minh City, shared: "I learned about the competition through Facebook and came to Moc Chau just in time for the final night. I was very impressed with the contestants' performances and the way the organizers honored traditional cultural values."
Also during the final night, impressive videos showcasing Son La's culture and tourism were broadcast live on STV television, and re-broadcast on 12 television channels in provinces and cities nationwide. The synergy between the competition and the outstanding video clips strongly promoted the image of Son La, leaving a special mark on audiences across the country.
Comrade Ha Trung Chien, Member of the Standing Committee of the Provincial Party Committee and Permanent Vice Chairman of the Provincial People's Committee, emphasized: For Son La, the competition is an opportunity to introduce to domestic and international tourists the unique cultural values, majestic natural landscapes, friendly and hospitable people, and rich tourism potential of the province. This event, along with other regularly organized cultural and tourism activities and events, will create a strong ripple effect, connect and contribute to attracting investment and promoting the image of Son La tourism.
The Miss Ethnic Tourism Vietnam 2025 pageant has concluded, but it also marks the beginning of a journey to spread Son La's culture and tourism. With valuable lessons learned about how to subtly and effectively utilize major cultural events to promote tourism, Son La will continue to develop strategic directions and solutions for cultural preservation and the building of core values to realize its goal of becoming an attractive destination in the Northwest region and the entire country.
Photo by the Organizing Committee
Photo by the Organizing Committee
Photo by the Organizing Committee
Source: https://baosonla.vn/van-hoa-xa-hoi/nhan-len-gia-tri-van-hoa-du-lich-son-la-NoqfoxvDR.html
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