Tourists stay at Alba Thanh Tan

Great potential, great demand

Before the children's summer vacation, Mr. Le Hoai Lam and his wife in Ho Chi Minh City have planned a summer vacation in Hue. The decision of Mr. Lam and his wife is to choose a coastal resort, which is close to nature and has many experiences combined with relaxation. Mr. Lam said: "The air in Hue is fresh and peaceful. When tired, listening to the sound of the waves and looking at the blue of the ocean feels soothing to the soul."

The COVID-19 pandemic has changed travel trends. More and more tourists are choosing isolated resorts for safe travel with the purpose of resting, relaxing, and improving physical and mental health. Many tourists also prioritize choosing short-term trips.

According to tourism experts, Vietnam is highly appreciated in the development of the wave of resort combined with health care. With the advantage of being favored by nature, having the attraction of a long coastline, rich cuisine , favorable weather and entertainment facilities to regenerate energy for tourists, in recent times, many domestic tourist destinations have created a "fever" for resort tourism, including Da Nang, Nha Trang, Phu Quoc...

In fact, Hue has many conditions to develop resort tourism. Nature has endowed Hue with many beautiful landscapes. Hue has Bach Ma with a temperate climate all year round and is one of the few locations in the country that the French chose to build a resort in the past. Hue has a long and clean beach of nearly 130km, with the world-class beautiful bays of Lang Co, Canh Duong, Thuan An, Vinh Thanh beaches and recently the emergence of Quang Cong, Quang Ngan beaches... Life in Hue is gentle, peaceful, friendly, suitable for relaxing trips.

Hue also has many resorts built in peaceful spaces, where visitors can easily immerse themselves in nature. These high-end resorts are located separately from the surrounding area, giving visitors a sense of comfort, without the hustle and bustle of daily life disrupting their moments of rest. These include the Laguna high-end resort complex; Vedana eco-tourism area in Mui Ne, Phu Loc... In 2023, Alba Wellness Valley resort was ranked in the top 1 best hotels in the world for nature lovers; top 1 most sustainable hotels in the world; top 1 best hotels in the world for families; top 2 best health resorts in the world. With the advantage of owning a natural hot spring source rich in minerals, Alba Wellness Valley has taken full advantage of its advantages to bring a unique Wellness journey to care for the mind and body... Even in the city center, Hue also has resorts that have been recognized with the ASEAN Green Hotel Award such as Pilgrimage Village...

Take advantage to attract customers

Two of the traditional and main tourist streams of Hue are Western Europe and Northeast Asia. These are also two tourist markets with very high demand for resort tourism. When large resort areas are formed, combined with golf courses, casinos, etc., resort tourism will meet the diverse needs of visitors and be the perfect combination for cultural and heritage tourism.

Currently, Hue has started operating health care tours. The foundation of this tour is combined with resort tourism, creating a product that helps tourists balance body - mind - spirit.

Mr. Truong Thanh Minh, Director of the Tourism Promotion Information Center, said that in the past time, health care tourism products will also be upgraded to suit the needs of tourists. In the coming time, high-class resort services and combined Eastern and Western medical services will be combined. The tourism industry is continuing to research and perfect products, moving towards being able to offer on-site health check-up activities at the resort for guests.

According to Director of the Department of Tourism Nguyen Van Phuc, resort tourism is a type of tourism that is favored by tourists and for many years, the Thua Thien Hue tourism industry has paid great attention to attracting investment and perfecting products. Hotels and resorts in Hue have also continuously received many prestigious international awards. In 2024, two resorts in Vinh Thanh and Lang Co will be put into operation to serve tourists. Local authorities and the tourism industry are also having many open mechanisms to attract investment and add services to meet tourists' needs.

Guests who choose high-end resorts are also demanding guests, so they require standard service quality and highly skilled human resources. To do so, in addition to on-site training, in order to go in the right direction, training high-quality human resources to create a "face" of service quality for tourism in Hue, aiming at professionalization in the tourism industry is something that must be done carefully. In addition, it is necessary to strengthen promotion activities, especially to traditional tourist markets, especially Western Europe and North America.

In the long term, to contribute to promoting resort tourism, it is necessary to continue investing and upgrading infrastructure, especially the transportation system to tourist areas will be invested synchronously, helping to connect the resort areas together, at the same time helping tourists to visit Hue more conveniently.

Article and photos: HUU PHUC