Approval of Vietnam Tourism Marketing Strategy until 2030

According to the Decision, Approving the Vietnam Tourism Marketing Strategy until 2030 with the view: Tourism Marketing is a strategic breakthrough to restore and develop tourism in a sustainable and effective manner. Tourism marketing aims to develop the international tourist market while enhancing the effective exploitation of the domestic tourist market.

Tourism marketing focuses on Vietnamese tourism brands, destinations, products with typical values, natural beauty, culture and Vietnamese people; puts the quality of the tourist experience front and center. Marketing activities are deployed according to focused campaigns, suitable for target markets in each period; proactively lead and regulate the balance of supply and demand at each time and location.

Prioritize implementing digital marketing; Build and effectively promote marketing databases on destinations, Vietnamese tourism products and services, form a digital content system, and promote digital platform marketing channels. Adequate investment in tourism marketing. Promote public-private cooperation, mobilize resources and synergy of localities, businesses, organizations and individuals at home and abroad.

The strategy has an overall goal to promote and position Vietnam as the leading attractive tourist destination in Southeast Asia, affirming the brand and competitiveness of Vietnamese tourism, contributing to the implementation of the strategy. goals of the Vietnam Tourism Development Strategy to 2030.

The specific goal is to consolidate and increase awareness, understanding, interest, love and satisfaction with Vietnamese tourist destinations. Affirming Vietnam's tourism brand as an attractive, quality, sustainable destination, the top choice in target markets, meeting the needs of high-spending, long-stay guests.

Increase website traffic, number of members participating in social networking platforms of the Vietnam National Administration of Tourism, increase the reach and level of interaction of digital marketing activities. Improve Vietnam's ranking in tourism marketing-related indicators (national destination brand development strategy, readiness to apply information technology in providing tourism services, level of price competition...) belongs to the World Economic Forum's Tourism Development Capacity Assessment Index

By 2025, restore and strive to welcome 18 million international visitors; Serving 130 million domestic visitors, maintaining a domestic tourist growth rate of 8 - 9%/year. By 2030, welcoming 35 million international visitors, growth rate from 13 - 15%/year; Serving 160 million domestic visitors, domestic tourist growth rate is 4 - 5%/year

In addition, the Strategy provides key directions such as: Positioning the Vietnamese tourism brand; Tourism product orientation; Orienting international and domestic tourist markets; Orientation for advertising and promotion. At the same time, the Strategy also provides key tasks and solutions such as: Innovating and diversifying forms of tourism marketing, promoting the application of digital technology; Concentrate, mobilize and effectively use resources for tourism marketing; Promote tourism communication activities; Improve tourism marketing capacity.