The overall objective of the Strategy is to develop and diversify rice export markets with a reasonable, stable, and effective scale, market structure and product structure; consolidate traditional and key export markets and develop new and potential export markets...
Striving to reach about 25% of rice directly exported under the brand Vietnam Rice/Vietnam rice by 2030
Deputy Prime Minister Le Minh Khai has just signed Decision No. 583/QD-TTg dated May 26, 5 approving the Strategy to develop Vietnam's rice export market until 2023 (Strategy).
The overall objective of the Strategy is to develop and diversify rice export markets with a reasonable, stable, and effective scale, market structure and product structure; consolidate traditional and key export markets and develop new and potential export markets, FTA markets; increasing market share of Vietnamese rice in export markets, especially in developed countries.
Associating the export market with domestic production according to the value chain, ensuring the quality and safety of exported rice; increasing the introduction of Vietnamese rice products and products processed from rice into direct distribution channels in markets; exporting rice and rice-based products with high quality and high value, improving value, ensuring sustainable export efficiency, affirming the prestige and brand of Vietnamese rice.
Specific goals are to increase added value, improve export value of rice, reduce export volume by 2030 to about 4 million tons with a turnover equivalent to about 2,62 billion USD, reduce volume so that The average export growth rate in the period 2023-2025 will decrease by about 2,4% and the period 2026-2030 will decrease by about 3,6%.
Restructuring of rice varieties for export
In the period of 2023-2025, the proportion of low- and medium-grade white rice will not exceed 15%; high-grade white rice accounts for about 20%; fragrant rice, japonica rice, specialty rice account for about 40%; sticky rice accounts for about 20%; rice products with high added value such as nutritious rice, parboiled rice, organic rice, rice flour, rice products, rice bran and some other rice by-products account for about 5%. Striving for the rate of exported rice with brands above 20%.
In the period of 2026-2030, the proportion of low- and medium-grade white rice will not exceed 10%; high-grade white rice accounts for about 15%; fragrant rice, japonica rice, specialty rice account for about 45%; sticky rice accounts for about 20%; rice products with high added value such as nutritious rice, parboiled rice, organic rice, rice flour, rice products, rice bran and some other rice by-products account for about 10%. Striving for the rate of exported rice with brands above 40%.
Increase the proportion of rice exported directly to distribution systems
Increase the proportion of rice exported directly to the distribution systems of the markets to about 60%; improve export efficiency through intermediary channels, especially for markets that are not convenient in transportation and payment.
Striving to achieve about 25% of rice directly exported under the brand Vietnam Rice/Vietnam rice by 2030.
The market structure is adjusted in accordance with the goal of restructuring the export market and the trend of the world rice market.
By 2025, the Asian market will account for about 60% of total rice exports, the African market will account for about 22%, the Middle East market will account for about 4%, the European market will account for about 3%, the Americas market will account for about 7%, and the Oceania market will account for about 4%.
By 2030, the Asian market will account for about 55% of total rice exports, the African market will account for about 23%, the Middle East market will account for about 5%, the European market will account for about 5%, the Americas market will account for about 8%, and the Oceania market will account for about 4%.
Restructuring export markets towards sustainability
The general orientation of the Strategy is to restructure the export market towards a sustainable direction, effectively exploiting the rice import demand of key and traditional markets, and at the same time focusing on developing markets with high demand for rice. import demand for high-quality, high-value rice and rice-based products, markets with sustainable trade and investment partnerships, and FTA markets.
Take advantage of the competitive advantage to strengthen the position and effectively exploit the near, traditional and key markets that have the demand for rice import in accordance with the current production conditions; develop new and potential markets, increase the proportion of markets to import high-quality, high-value-added rice; increase exports to FTA markets with preferential treatment for rice; gradually reduce the proportion of rice import markets with low and unstable quality, added value and efficiency; make good use of suitable market niches in all market regions.
Keep the proportion of high-grade white and long-grain rice at a reasonable level (about 15-20%), reduce the proportion of medium- and low-grade rice; increase the proportion of fragrant rice, parboiled rice, Japonica rice, organic rice; diversifying products processed from rice, rice with micronutrients, rice flour, cosmetics from rice.
5 groups of solutions to develop the rice export market
The decision stated that, in the context of increasing competition between exporting countries and the world rice trade facing many unpredictable developments such as natural disasters, epidemics, military conflicts, trade wars, etc. … In order to develop Vietnam's rice export market, taking the needs and tastes of the market to orient production and export, ministries, branches, localities, associations and traders need to develop rice export business. synchronously declare 5 groups of specific solutions: 1- Improve institutions; 2- Solution on rice supply; 3- Solution on the demand side; 4- Solutions on export support; 5- Solutions on capacity development of the private sector.
Communist Party of Vietnam