From 2024, the family service model "Making a fortune with MAGGI" will be widely deployed in 8/20 provinces implementing the program "Nestlé accompanying women" with the aim of diversifying opportunities to create opportunities for women. establish sustainable livelihoods for women members.
On March 27 in Hanoi, Vietnam Women's Union, Nestlé Vietnam Co., Ltd. (Nestlé Vietnam) and MAGGI brand announced cooperation to build a family service model "Creating a business with MAGGI". Accordingly, from 3, the family service model "Creating a fortune with MAGGI" will be widely deployed in 2024/8 provinces implementing the program "Nestlé accompanying women" aiming at diversification. opportunities to create sustainable livelihoods for women members, contributing to enhancing women's empowerment and building women of the new era.
Starting with 2 provinces and cities from 2022, the family service model "Creating a career with MAGGI" has now reached more than 8.000 women, accompanying and inspiring more than 4.500 women. By the end of 2023, the model has arrived in 6 provinces: Ben Tre, Nghe An, Vinh Long, Hau Giang, Thua Thien Hue, Hung Yen.
Representatives of the Vietnam Women's Union (left) and Nestlé Vietnam jointly announced the implementation of the family service model Cooking with Maggi to create a business within the framework of the program "Nestlé accompanies women"
Through the model, the MAGGI brand has provided business knowledge courses with experts, cooking skills improvement courses with professional chefs, and donated a total sponsorship value of nearly 600 million VND, realizing business ideas for the best project groups in 6 provinces, helping many women become more confident, promote their cooking strengths, turning it into an opportunity to "cook their own opportunities". Karma". From the model, large and small stalls, carts, and restaurants gradually took shape, helping women generate income from their own talents and passions.
In 2024, the family service model "Making a fortune with MAGGI" will continue to expand in scale. It is expected that the model will expand to 8 provinces, sponsor 64 more models to open shops (8 models/province) and reach 16.000 more women with a total sponsorship of more than 1 billion VND.
Ms. Truong Thi Thu Thuy, Member of the Presidium, Head of the Family - Society Department, Vietnam Women's Union, said: "The Vietnam Women's Union has cooperated with Nestlé Vietnam to implement many valuable cooperation programs including in spirit, knowledge, skills and material, motivating tens of thousands of women to improve their roles, properly evaluate their own abilities, confidently start a business, be self-reliant, and economically independent. . We believe that with the companionship of Nestlé Vietnam, we will help more and more women realize their potential and dreams, and create sustainable livelihoods for themselves and their families."
