Currently, Bach Hoa Xanh supermarkets in Ho Chi Minh City area sell American and European export standard shrimp of "shrimp king" Minh Phu at prices ranging from 165.000-185.000 VND/kg, depending on the promotion program, attracting many customers. unexpected goods.
On March 26, mini supermarket chain Bach Hoa Xanh signed a strategic cooperation agreement with Minh Phu Group - a large shrimp exporter in Vietnam to supply to demanding markets such as the US, Japan, and Europe. The signing aims to bring shrimp lines that meet Japanese, US and EU export standards to be raised in an antibiotic-free and chemical-free environment distributed by Minh Phu in the Bach Hoa Xanh system.
At the signing ceremony, a representative of Minh Phu Seafood Group said: In terms of market share, Minh Phu shrimp is mainly exported and currently only a small part serves domestic consumption (less than 1%). Therefore, this strategic cooperation aims to increase domestic market share to 5%-10% and provide domestic consumers with fresh, quality products.
Mr. Le Minh Quang - Founder and General Director of Minh Phu - explained that Minh Phu's low domestic shrimp market share is because the price is 20%-30% higher than the market price, so its competitiveness is not High. This comes from the fact that quality shrimp ensures export standards, so it must be carefully invested in all stages from farming to processing.
However, recently, Minh Phu has successfully researched and raised shrimp using Minh Phu BiO biotechnology, so the quality is high and the price is cheaper. “Raising shrimp using Minh Phu Bio technology will maintain the quality of delicious, sweet shrimp meat, clean shrimp without antibiotics, shrimp meeting export quality standards but the price is lower than before. We want to offer the lowest price for our people to enjoy. Furthermore, new technology will protect the environment and contribute to economic benefits for associated farmers. Minh Phu shrimp currently supplied domestically is a product that meets export standards in the US, EU and other countries. Therefore, consumers are completely assured about the quality," Mr. Le Minh Quang affirmed.
Mini supermarket chain Bach Hoa Xanh has signed a strategic cooperation agreement with Minh Phu Group to bring shrimp lines that meet export standards to domestic consumers.
Mr. Pham Van Trong, General Director of Bach Hoa Xanh, said: In the past, we often thought that good products were for export, but Bach Hoa Xanh is doing the opposite. Now, consumers, especially housewives, can buy shrimp products that meet export standards to take care of Vietnamese family meals. With a widespread system of 1.700 supermarkets and standardized processes, Bach Hoa Xanh has enough capacity to receive shrimp from Minh Phu according to standards. Currently, Bach Hoa Xanh supermarkets in Ho Chi Minh City are selling Phu Minh shrimp. Regarding the process, after being picked up from the pond, live shrimp will be placed in ice-cold water to keep their hibernation state, helping the shrimp stay fresh and firm. Shrimp were immediately transferred to Bach Hoa Xanh's warehouse. From here, shrimp will be distributed to supermarkets, continuously stored on trays with water and ice at temperatures ranging from 0-4 degrees Celsius to ensure quality to customers.
