Getting acquainted with the form of livestream sales since November 11, Ms. Le Huyen Thanh (Bac Giang province) said that for small businesses, livestream is an effective sales channel. Through live streaming sessions, sellers can reach a large number of customers, many times more than by posting or running ads.
From the pressure to surpass oneself…
From this form of sales, a series of "live" sessions and online sales "gods" constantly appear, with record sales. The effectiveness of business and product promotion of livestream sales is undeniable.
However, for those who are engaged in this form of sales, there are many hidden corners after each livestream session. “Sitting for many hours continuously in front of the phone screen, with no or very few “viewers”, or viewers leaving many negative comments…
That is the situation that new livestreamers like me have to face when starting to get acquainted with this form of sales. Livestreaming is encouraged by many social networking platforms. The more you livestream, the more opportunities you have to be recommended and suggested so that more people know about it.
Sales opportunities are therefore also higher. Many times, even though I'm tired and sick, I still don't dare to take a break and have to regularly livestream 3-4 times a week. What story to tell, how to interact... all have their own pressures," Ms. Nguyen Ngoc (in Hanoi) shared.
“Currently, there are many platforms that allow livestream sales. However, each livestream platform has a different algorithm. I don't just have to have goods or products and sit in front of the phone to sell them, but I also have to spend a lot of time learning, and even have to take courses on the platform and livestream to reach viewers. new opportunity to increase revenue.
Currently, there are many platforms that allow livestream sales. However, each livestream platform has a different algorithm. Illustration
To attract customers, there must be unique points in the livestream. You don't necessarily have to be beautiful or gorgeous, but you must bring value to retain viewers amid the "live forest" being broadcast on social networks. ”, Ms. Hanh Nguyen, administrator of an online sales teaching group, said.
...to the "problem" of product quality
Goods, products, services... are the "soul" of each livestream session. Sellers can livestream sales of products they make or as partners, livestream to sell other people's products and need to control the quality of the products they sell.
However, the current online sales environment has many loopholes allowing poor quality goods, counterfeit goods, fake goods, and goods of unknown origin to be sold widely. "To sell successfully, you need to really understand the source of goods, the quality of goods and be honest with customers," Ms. Hanh Nguyen emphasized.
Besides the challenge of quality inspection of goods and services, virtual orders, and "bomb" products are also worries of online sellers. Orders placed and then cancelled, unclaimed deliveries... not only reduce revenue but also affect the reputation and timeliness of the seller.
According to statistics from some platforms, the "bomb" rate currently ranges from 20% to 30%. This is a very noteworthy data for livestream sellers to have appropriate plans to avoid negative impacts on their business performance.
