(Mic.gov.vn) - On the afternoon of March 26, in Hanoi, the Ministry of Information and Communications (MIC) organized a Conference on Deploying online advertising management solutions with the theme "Compliance - Safety – Responsibility”. Deputy Minister of Information and Communications Nguyen Thanh Lam chaired the conference.
Deputy Minister Nguyen Thanh Lam chaired the conference.
Businesses accompany and support the Ministry of Information and Communications
The conference was organized with the purpose of assessing the current status of online advertising activities in Vietnam and discussing solutions that need to be focused on implementation in the coming time with the participation of representatives of brands, brands, and advertising businesses. domestic and foreign reports and representatives of a number of relevant ministries, branches and associations.
At the Conference, information about the results of more than a year of implementing solutions to correct advertising activities in cyberspace, especially the Whitelist solution set - authenticated content that recommends advertising and Blacklist - content Content that is harmful or violates the law requiring no advertising, Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information (PTTH & TTĐT) said: Recently, large advertising enterprises have has focused on using Blacklist, proactively building and Blacklist recommended by the Ministry of Information and Communications. Businesses, advertising agencies and brands have also supported the Ministry of Information and Communications in not cooperating in advertising with KOLs and celebrities who commit violations.
Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information, spoke at the conference.
In addition, advertising units have also cooperated with the Ministry of Information and Communications, and directly the Department of Information and Communications Promotion, to fight against cross-border platforms, requiring these platforms to operate in Vietnam to ensure safety for brands and advertisers and must strengthen filters and technical measures so that businesses can feel secure when advertising on the platform.
Thanks to that, in 2023, YouTube has blocked and removed 25 channels with reactionary and malicious content, 5 times more than in 2022. The Department of Electronic Communications and Information Technology has fined 10 businesses and reminded 15 businesses that provide advertising services. violation. Also in 2023, a Whitelist of recommendations for advertising activities has been developed and announced, to date there are about 4.000 pages and channels of both newspapers, social networks and general electronic news sites.
Mr. Le Quang Tu Do added that at the Conference to meet the community of online content creators in May 5, the Ministry of Information and Communications conveyed the message "Creating clean content will receive advertising and promotion." will look for clean content." However, up to now this message has not come into practice, the Whitelist has not been as effective as expected, most businesses do not use this list even though the Ministry of Information and Communications has recommended it many times.
The cause of the above situation is said to be: Businesses and units are subjective, chasing profits, and tend to advertise widely on electronic information pages (websites, channels, personal accounts) in violation of the law. , low quality. Although businesses and units consciously use and update the list to exclude advertising display from violating positions (Blacklist), they cannot ensure to review and build a full Blacklist due to dependence on The unique nature of content on the internet and social networks is posted and changes every moment.
Should expand not only Whitelist but also Blacklist
Speaking at the Conference, emphasizing the common goal of ensuring online content is healthy and changing for better online advertising activities, Deputy Minister Nguyen Thanh Lam hopes that businesses and advertising units will are "insiders" who contribute ideas, propose appropriate and effective methods and practices, and demonstrate responsibility to the advertising industry and society.
Deputy Minister Nguyen Thanh Lam: Blacklist needs to be expanded to include content shared online that, although not within the scope of the ban, is inconsistent with values, ethics, and standards.
Suggesting a plan for units and businesses to join hands to build a common code of conduct for the online advertising industry, the Deputy Minister also said that not only the Whitelist but also the Blacklist should be expanded. In addition, the Departments of Information and Communications in the coming time need to work with the Ministry and advertising service businesses to expand the Blacklist and Whitelist. In particular, the Blacklist needs to expand to include content shared online that, although not within the scope of prohibition, is inconsistent with values, ethics, and standards.
The Deputy Minister emphasized: To protect the safety of brands, towards building a healthy, safe advertising business environment, with equal competition between domestic and foreign businesses, the Ministry of Information and Communications will continue to develop Deploy solutions to ensure the implementation of the goal: Support and prioritize advertising on Vietnamese digital media platforms in particular and platforms that comply with the provisions of Vietnamese law in general. The Ministry of Information and Communications will coordinate with ministries, branches and localities to strengthen inspection, examination and handling of violations of online advertising activities. Cross-border advertising businesses that do not comply with Vietnamese law will not be allowed to operate in Vietnam.
The Deputy Minister requested the Department of Information and Communications to consider expanding the Whitelist as an important task, but must also clearly inform that the Whitelist is a recommended list, a list that state management agencies coordinate with units and associations. given at a certain time.
The Deputy Minister also called on domestic companies that are doing advertising for foreign countries to use technology to quickly authenticate Whitelist channels, and must identify Whitelist channels with technology to push ads in quickly and at the best price./
Duc Huy - Information page of the Ministry of Information and Communications
