Appealing due to its use of folk elements.
It could be said that this is the first major breakthrough in the horror film genre recently. The Lunar New Year television series "Tet in the Village of Hell" was broadcast on digital platforms, followed by the film adaptation " The Soul Eater " directed by Tran Huu Tan and produced by Hoang Quan. This horror duo attracted attention for its exploration of the supernatural based on Vietnamese folklore. Adapted from the novel of the same name by writer Thao Trang, " Tet in the Village of Hell " seamlessly incorporates Vietnamese cultural and spiritual customs and beliefs, such as the tradition of releasing carp on the day of the Kitchen God, the use of human skull wine, boats carrying spirits, and fireflies used for summoning souls. These elements, combined with traditional costumes (four-panel dresses, five-panel dresses) and the eerie setting in a remote mountainous area of northern Vietnam, create novel and captivating elements for viewers. "The Soul Eater " tells a haunting horror story revolving around the early days of the village of hell. It includes a scene of a mouse wedding reminiscent of the "Mouse Wedding" depicted in Dong Ho folk paintings. The addition of a nighttime wedding procession scene allows viewers to recognize that the film draws inspiration from the wedding customs of the Dao people of Mau Son. This is not to mention the music, created from stylized couplets and verses used by the characters in dialogue, aiming to instill fear and enhance the film's eerie atmosphere.Vietnamese horror films continue to achieve high box office revenue.
PHOTO: Provided by the manufacturer
A scene from the movie Cám
PHOTO: Provided by the manufacturer
A boost in revenue, but not an easy win.
Compared to horror films released a few years ago such as "The Curse of the Blood Orchid ," "Ten : The Curse Returns ," "Soul Stealer ," and "Nightmare ," horror films based on Vietnamese folklore have seen explosive box office success. For example, " The Soul Eater" grossed over 66 billion VND, "The Demon Dog" reached 108.4 billion VND, and " Ghost of the Skin" became the highest-grossing Vietnamese horror film with 113.69 billion VND after 15 days of release.The horror film *Hill of Torture* also draws on Vietnamese folklore.
PHOTO: Provided by the manufacturer
"Vietnamese cinema has been witnessing a new wave of horror films in recent years. This is partly due to the open and innovative policies of the Vietnam Film Department regarding this genre. Regarding the folk elements in these films, we can see a global trend over the years of localization, combining indigenous stories with global needs and trends. The Vietnamese film market, with its horror stories deeply rooted in folklore, is thriving because of the growing national spirit and desire of young people to delve deeper into their national identity. Therefore, 'Vietnamese ghosts' are not only more relatable but also more appealing as Vietnamese people gain a deeper understanding of their own spirituality and beliefs." - Film critic Lucas Luan Nguyen
According to Box Office Vietnam's statistics, "Ma Da" has reached 127 billion VND after more than a month in theaters. Meanwhile, "Cam" recorded over 110,000 tickets sold before its release date, becoming the film with the highest number of advance tickets sold in the history of Vietnamese horror films. To date, Tran Huu Tan's project has also grossed 50 billion VND, and is predicted to reach 100 billion VND in the near future. Besides the 100 billion VND revenue story, "Quy Cau" recently received good news by winning the Best Feature Film award at the Kanazawa Film Festival 2024.
Thanhnien.vn
Source: https://thanhnien.vn/phim-kinh-di-viet-an-khach-185240923232320909.htm









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