Vietnamese films in June face pressure from foreign blockbusters.

VHO - After a quiet May when domestic films repeatedly lost ground to foreign films, the Vietnamese film market enters June with renewed expectations. Diverse domestic projects across various genres are simultaneously launching, promising a vibrant competition at the box office amidst ongoing pressure from international blockbusters.

Following the April 30th holiday, the Vietnamese film market was rather sluggish, with only two domestic films released, neither of which made a significant impact in terms of revenue or media attention.

Amidst a growing audience's aversion to uninspired productions, June is seen as an opportunity for Vietnamese films to regain their position with the emergence of many new projects.

Several Vietnamese films were released in June.

Opening the race is "The Hermit Crab ," officially released on June 1st. The film revolves around the character Quan (played by actor Quoc Truong) - a man who is still struggling to overcome the shock of losing his wife. With its psychological drama combined with thriller elements, the film quickly attracted the attention of audiences in its first few days of release. According to reports, the film grossed over 7 billion VND after 3 days of early screenings, creating a positive signal for the box office at the beginning of the month.

Following the wave of Vietnamese horror films is "Ma Xó" ( House Ghost), scheduled for release on June 5th. The film explores one of Vietnam's familiar folk beliefs, revolving around the concept of "house-guarding ghosts"—spirits associated with a dwelling place for generations. The story centers on the lives of a poor couple, Phu (played by Avin Lu) and Thao (played by Tin Nguyen), as they are inadvertently drawn into mysterious phenomena beyond their imagination.

At the same time, the film "Lầu chú Hỏa" also joined the race, creating a direct confrontation with "Ma xó" . The film is based on legends and rumors that have existed for many years surrounding an old mansion associated with the Hứa family in Ho Chi Minh City. Stories about mysterious and unexplained phenomena are expected to become a highlight that will attract audiences who enjoy spiritual and mysterious films.

Meanwhile, the latter half of June saw the release of Madame Thanh Sac – a project with a completely different feel. Set in Saigon in the 1960s, the film combines psychological, emotional, and nostalgic elements, while also marking a notable acting showdown between Thanh Hang and Hong Anh.

This is a refreshing alternative for audiences who prefer emotionally resonant stories over the horror genres that currently dominate the market.

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Two Vietnamese films released in May underperformed at the box office.

In fact, Vietnamese cinema experienced a rather unfavorable May. Films like "Underworld Beauty Salon" and "A Time We Loved" were expected to maintain the momentum of domestic films after the holiday season, but the results were not as anticipated.

Released in theaters at the beginning of May, "Underworld Beauty Salon" only grossed over 12 billion VND after several weeks of screening. This is a rather modest achievement compared to recent box office phenomena in the Vietnamese horror genre such as "Phi Phong: Blood Demon of the Sacred Forest," "Five-Toed Pig," or "Possessed by a Corpse 2 ," all of which have surpassed 100 billion VND in revenue.

The situation is even more difficult for " Once Upon a Time We Loved ." After its first week of release, the film's revenue has not reached 2 billion VND, including early screenings. This result puts director Nguyen Xuan Nghia's project at risk of significant losses.

According to many opinions, the reason why the two films failed to gain traction lies in the quality of their scripts. The content lacked focus, the execution was unconvincing, and the emotional depth was insufficient, making it difficult for the works to retain viewers. Some scenes that went viral on social media attracted negative attention.

Furthermore, Vietnamese films are also facing significant pressure from international competitors. In May, the box office almost became a playground for foreign films, with many foreign productions consistently leading in revenue.

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Most notably, Doraemon: Nobita and the Castle Under the Sea . This blockbuster animated film recorded approximately 50 billion VND in revenue after just three days of early screenings and its official opening day. In addition, Goodbye Gohan also made its mark, quickly rising to the top of the box office thanks to its emotionally rich story about the friendship between humans and animals.

With the surge in international releases and a packed release schedule this summer, the competition at the box office in June is expected to be fiercer than ever.

In a context where audiences are increasingly demanding and have a wide range of entertainment options, the success of Vietnamese films will no longer depend on star power or massive advertising campaigns. Instead, the quality of content and emotional impact will be the key to determining whether domestic productions can draw audiences back to theaters this summer.

Source: https://baovanhoa.vn/nghe-thuat/phim-viet-thang-6-truc-suc-ep-tu-bom-tan-ngoai-234149.html