Ms. Le Thi Kim Thoa, residing in Vinh Phong commune, is a typical example of a rural woman who dared to change her mindset and boldly applied technology to develop her business, bringing local specialties closer to consumers inside and outside the province. Previously, Ms. Thoa's family mainly ran a small-scale business selling local specialties such as dried shrimp, dried snakehead fish, dried catfish, and fresh shrimp and crab. The products were mainly sold to regular customers and traditional markets in the area, resulting in unstable sales and dependence on timing and demand.
Ms. Le Thi Ngoc Nhan introduces OCOP products and local specialties at her family's business. Photo: HUYNH HUYEN
Recognizing the growing popularity of online shopping, Ms. Thoa researched and learned how to sell products on social media. Initially, she used her phone to take pictures of products and post introductions on platforms like Facebook, Zalo, and TikTok. Her first posts were simple, the images weren't great, and the descriptions were brief. But thanks to her perseverance and willingness to learn, she gradually learned how to arrange the layout, choose camera angles, and shoot clearer, more engaging product videos .
Not content with just selling on social media, Ms. Thoa proactively researched the process of opening a store on Shopee. Participating in e-commerce platforms helped her reach a wider customer base, especially consumers in major cities, where there is high demand for regional specialties, dried foods, and environmentally friendly handcrafted products. Ms. Thoa shared: “Thanks to selling on Facebook, Zalo, and creating videos and livestreaming on TikTok, my products have become more widely known. Previously, I only sold within my village, but now customers from many provinces order regularly, the number of orders is stable, and the advertising costs are low. Most importantly, I can proactively introduce the quality and origin of my products, build trust with customers, and increase my family's income.”
For live shrimp and crab, Ms. Thoa focuses on quick order processing, proper packaging, and continuous updates on delivery status to ensure quality upon arrival at the customer's hands. After persistently transitioning from traditional to online sales, Ms. Thoa's business model has become increasingly stable. Revenue has increased significantly, and her customer base is no longer limited to the commune but has expanded to many provinces and cities.
In Rach Gia ward, Ms. Le Thi Ngoc Nhan, a small business owner selling OCOP products and typical local specialties, is a prime example. Currently, her business distributes nearly 100 OCOP products and regional specialties, focusing on product groups with clear origins and popular with consumers, such as traditional fish sauce, pineapple wine, honey, bird's nest, palm flower nectar, cereal cakes, and many other processed specialty products of the province. Recognizing the benefits of digital transformation in expanding the market, Ms. Nhan has put her entire product catalog on online sales channels, building images and information for each product according to OCOP standards, transparently stating the origin, production unit, expiration date, and storage instructions. As a result, customers can easily choose, compare, and order, especially those from afar and tourists who want to buy specialties as gifts.
Besides OCOP (One Commune One Product) food products, Ms. Nhan has expanded her business to include handicrafts such as sedge grass bags and traditional mats. Bringing these handicrafts to online sales channels has made them known to many customers both within and outside the province, contributing to preserving traditional crafts and increasing income for artisans. "To increase customer reach, I promote my products through short videos and livestreams on TikTok, which has led to a steady increase in orders," Ms. Nhan said.
Ms. Ho Thi Tuyet Hoa, a regular customer of Ms. Nhan's establishment, said she often orders specialty fish sauce and rice for her family. "I learned about and followed Ms. Nhan's products through her TikTok sales channel. Thanks to the videos clearly introducing the origin of the products, the reasonable prices, and the friendly customer service, I feel very confident in making long-term orders."
Currently, digital transformation at the grassroots level is gradually opening up new development opportunities for women, from production and business to promoting local specialties and building personal brands online. This shows that women are increasingly adaptable and dynamic in the digital age, contributing to the spread of digital transformation in the community.
HUYNH HUYEN
Source: https://baoangiang.com.vn/phu-nu-bat-nhip-kinh-doanh-so-a478619.html
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