
Mr. Le Tri Thong
Mr. Le Tri Thong resigned as general director on April 3rd.
On the evening of February 27th, Phu Nhuan Jewelry Joint Stock Company (PNJ) officially announced that Mr. Le Tri Thong will be stepping down from the position of CEO effective April 3rd, in accordance with his personal wishes and the succession plan prepared by the Board of Directors.
Accordingly, Mr. Le Tri Thong plans to develop his career towards becoming a financial investor and business innovator, and therefore wishes to dedicate time to pursuing business opportunities in new fields of a new era that is unfolding.
He discussed this direction with the PNJ Board of Directors since 2024, and over the past two years, the PNJ Board of Directors has proactively implemented a succession planning process to ensure continuity and stability in operations.
According to PNJ, this transition period was carefully chosen as PNJ has navigated a turbulent phase in the industry with impressive business results and continues to solidify its leading position in the sector.

PNJ stated that the company is now ready to enter a new growth cycle - Photo: PQ
Despite challenging market conditions, the company recorded very high revenue figures and achieved its highest profit ever – exceeding 2,800 billion VND, with its market capitalization in Q1 2026 surpassing a record high of over 43,000 billion VND.
PNJ stated that the company is now ready to enter a new growth cycle with coordinated and systematic roles between the Board of Directors and the Executive Board, and well-developed, highly cohesive management at all levels, ensuring a smooth and effective transition.
"The official handover will take place at the beginning of Q2 2026 after the end of the peak business season, to ensure the completion of Q1 targets and maintain stability throughout the system. After the CEO handover, Mr. Le Tri Thong will continue to serve as Vice Chairman of the Board of Directors of PNJ, focusing on strategic planning and long-term development directions of the business," PNJ stated.
Mr. Phan Quoc Cong will be the new General Director of PNJ.

Mr. Phan Quoc Cong, the new General Director of PNJ - Photo: PNJ
Mr. Phan Quoc Cong, the new CEO of PNJ, was born in 1970 and has over 30 years of experience in business management and operations. He holds a Doctor of Business Administration (DBA), a Master of Business Administration (MBA), and a degree in Electrical Engineering.
Mr. Phan Quoc Cong has held various management positions at Vietnam Textile and Garment Corporation, Electrolux Vietnam, SmithKline Beecham, and Nestlé Vietnam .
From 2004 to 2014, he was the founder and CEO of International Household Goods Joint Stock Company (ICP), transforming the business from a startup into one of the largest domestic cosmetics and personal care companies in Vietnam with brands such as X-Men, Purité, and Thuan Phat.
From 2015 to the present, he has shifted his focus to investing in and developing technology-based businesses, serving as Chairman of the Board, co-founder, or board member at numerous companies such as Saigon Food, Wakamono, Moonshot Biotech, and One Solution Tech.
He previously served as a member of the Board of Directors at PNJ, Mekong Capital, and The Gioi Dien May (Mobile World )...
Mr. Phan Quoc Cong is expected to work with the Board of Directors and the entire PNJ team to further strengthen PNJ's position, enhance its competitiveness, and create long-term value for shareholders, customers, and the community.
Source: https://tuoitre.vn/pnj-thay-tong-giam-doc-20260227210919723.htm







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