PNJ unexpectedly replaces its CEO.

On the evening of February 27th, Phu Nhuan Jewelry Joint Stock Company (PNJ) officially announced that Mr. Le Tri Thong will be stepping down from the position of CEO effective April 3rd, in accordance with his personal wishes and the succession plan prepared by the Board of Directors.

Accordingly, Mr. Le Tri Thong plans to develop his career towards becoming a financial investor and business innovator, and therefore wishes to dedicate time to pursuing business opportunities in new fields.

This transition period was carefully chosen as PNJ recorded impressive business results and solidified its leading position in the industry. The company achieved high revenue despite a challenging market and its profits reached an all-time high – exceeding 2,800 billion VND; its market capitalization in the first quarter of 2026 surpassed a record high of over 43,000 billion VND.

The handover will officially take place at the beginning of Q2/2026, after the end of the peak business season, to ensure the achievement of Q1 targets and maintain stability throughout the system. After handing over the CEO position, Mr. Le Tri Thong will continue to serve as Vice Chairman of the Board of Directors of PNJ, focusing on strategic planning and long-term development directions for the company.

PNJ bất ngờ thay Tổng giám đốc: Chiến lược phát triển mới năm 2026 - Ảnh 2. — Mr. Le Tri Thong

At the same time, PNJ announced that its Board of Directors had unanimously agreed to appoint Mr. Phan Quoc Cong as CEO effective April 3rd, in accordance with the previously prepared succession plan.

Mr. Phan Quoc Cong (born in 1970) has over 30 years of experience in business management and administration. He holds a Doctor of Business Administration (DBA), a Master of Business Administration (MBA), and a Bachelor of Electrical Engineering degree.

From 2015 to the present, he has shifted his focus to investing in and developing technology-based businesses, serving as Chairman of the Board, co-founder, or board member at numerous companies such as Saigon Food, Wakamono, Moonshot Biotech, and One Solution Tech.

He was formerly a member of the Board of Directors at PNJ, Mekong Capital, and The Gioi Dien Dong (Mobile World ). In 2012, he was awarded the "EY – Entrepreneur of the Year" award and has been a member of the Young Presidents' Organization (YPO) since 2009.

According to PNJ, the appointment of Mr. Phan Quoc Cong as CEO aims to ensure continuity in management and align with the company's development direction in the next phase.