Bringing the cultural heritage of the ethnic groups of Lang Son closer to the public.

VHO - On May 25th, the Lang Son Provincial Museum, in collaboration with Vincom Plaza Lang Son Shopping Mall, organized a thematic exhibition space titled "The Colorful Traditional Costumes of Ethnic Groups in Lang Son Province." This is considered a pioneering model, proactively bringing cultural heritage closer to the public and tourists right in a modern, bustling commercial space.

The exhibition space features nearly 100 unique images and artifacts, arranged into two areas. In the main lobby of the shopping mall, 20 artistic photographs vividly recreate historical relics, magnificent landscapes, festivals, and various forms of intangible cultural heritage of ethnic groups and typical tourist destinations of Lang Son province.

The in-depth exhibition area inside celebrates tangible cultural values ​​with nearly 50 original artifacts and unique traditional costumes of the Tay, Nung, and Dao ethnic groups, among others.

Each outfit, pattern, and accessory is imbued with the distinctive cultural identity of the ethnic communities in the border region of Lang Son , reflecting their traditional knowledge and timeless aesthetics.

Choosing Vincom Plaza Lang Son as the venue for promoting heritage is an innovative and groundbreaking step in the cultural promotion efforts of Lang Son province .

In particular, Vincom Plaza Lang Son Strategic cooperation agreements have been reached with major travel agencies to welcome tour groups, making the exhibition space a cultural highlight and directly spreading the heritage values ​​of Lang Son to domestic and international tourists.

This activity not only contributes to preserving and promoting the value of traditional costumes but also opens up a more flexible and accessible approach to heritage in contemporary life, affirming Lang Son's creative direction in connecting culture and tourism.

The exhibition will run until the end of August 2026.

Source: https://baovanhoa.vn/van-hoa/dua-di-san-van-hoa-cac-dan-toc-xu-lang-den-gan-voi-cong-chung-231355.html