After winning The Voice, Ali Hoang Duong did everything he could to boost his career. However, even with his latest product, the impact the male singer has created remains modest.
Ali Hoang Duong Capitalizing on the popularity gained from participating in the game show "Brother Says Hi," he released a music video. Don't say that On the evening of August 18th, after 3 days, the music video only attracted over 100,000 views, with low engagement rates across platforms.
During the "golden" period, usually 3 to 5 days after release, Ali Hoang Duong failed to break into the "top trending" or trending charts on several social media platforms, proving that the singer's appeal remains modest.
The winner of The Voice 2017 is facing intense criticism for his new music video with its offensive content. With so many negative signals, it's no surprise if Ali Hoang Duong fails once again, despite investing heavily in the product.
Troubled
Before appearing on the game show "Brother" Say hi, Ali Hoang Duong's name has almost disappeared from the market for the past 4 years. The combined appeal of game shows has helped the male singer to some extent to resurface, making an impression with his all-around vocals, dance skills, appearance, and performance abilities. This is a rare opportunity for Ali Hoang Duong to release a product, with quite strong support behind him.
The song Don't say that It begins with a pop ballad, from Ali Hoang Duong's previously released track. The song then shifts to a completely different sound. Producer Nimbia composed and arranged the music for the song. Don't Say It , with a style inspired by popular music genres of the 1980s and 1990s, mixed with some modern electronic sounds.
The lyrics of Don't say that Not particularly outstanding, lacking the necessary highlights to help the product quickly resonate with the audience. Nimbia creates an engaging mix with clear structure and depth. Ali Hoang Duong's voice is naturally soft and "sexy," suitable for this type of music . Overall, the quality of Don't say that Much better than Ali Hoang Duong's recent product line.
However, Don't say that It lacks the elements to become a hit. First of all, the song's musical material may be novel and elaborately produced, but it goes against the current trend in Vietnamese music. Ali Hoang Duong is repeating his own mistakes, similar to his previous failed products. Don't say that The content remains vague and easily gets lost in the moment.
Since The Voice 2017, Ali Hoang Duong's music has remained consistent. The male singer invests heavily, constantly changes his style, and collaborates with various teams, but still lacks something to create a hit. From Dance, Latin, Ballad to Retro, Ali Hoang Duong has experimented with almost everything.
In the early period after The Voice 2017, the male singer wanted to go big, trying his hand at making heavy-duty music, but failed. For the past three years, Ali Hoang Duong has turned back to ballads, but the situation hasn't improved.
From a market perspective
Ali Hoang Duong's persona in the "Brother Says Hi" game show and his return to the Vietnamese music scene are two contrasting faces. In the game show, the 1996-born singer wasn't among the most popular "Brothers" in the group. However, the name Ali Hoang Duong still has a significant reach. Performances featuring Ali Hoang Duong, particularly his solo segments, have generated considerable buzz online, especially on TikTok.
So why isn't Ali Hoang Duong receiving as much support from the market audience when he releases new products?
Ali Hoang Duong's performance in "Anh trai say hi" (Brother Says Hi) is similar to what happened in other game shows the male singer participated in, such as The Voice and The Heroes. Ali Hoang Duong is a versatile singer, with a strong stage presence and a voice suitable for handling many different musical genres. In a game show that demands elaborate staging and breakthrough performances, Ali Hoang Duong has the practical skills to shine.
Stepping out of the competition, Ali Hoang Duong's task in the music market is significantly different. The male singer's challenge is no longer to showcase all his skills in each performance to survive in game shows.
When releasing a product to the market, its success will depend on its suitability, especially its potential for repeat listening. Ali Hoang Duong will need to consider how to choose the content for the song, how to create the music video, and what his promotional plan will be.
MV Don't say that Before it could make an impression musically, it's already being criticized for its offensive content. From another perspective, Ali Hoang Duong and his team's investment in promoting the product lacks the impact it has had on recent "viral" songs.
After 7 years since The Voice 2017, Ali Hoang Duong is still struggling. The male singer is increasingly losing ground as he fails to... build A solid support platform is needed. Ali Hoang Duong's social media engagement metrics, including his artist channel and reach across release platforms (YouTube, digital music), fall far short compared to a host of other artists.
Audiences still feel sorry for Ali Hoang Duong. The male singer possessed all the musical qualities to be an influential artist. However, in the Vietnamese music market, success sometimes doesn't come from individual talent, but is influenced by a series of external factors.
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