The program to promote and introduce the Mơ Hra - Đáp Community Cultural and Tourism Village was jointly organized by the Kbang District People's Committee and Saco Tourism Co., Ltd. Activities within the framework of the event included: the opening of a market showcasing and introducing OCOP products and local agricultural products for visitors to view and shop; the announcement ceremony for tourism products; and a gong performance…

According to the organizers, the program aims to promote and introduce the tourism potential and safe, clean agricultural products and tourism products in the area to tourists and consumers inside and outside the district.

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Mơ Hra Village, with its ancient Bahnar culture and unique natural values, has the potential to become a typical destination for community-based cultural tourism in the province. Photo: Saco

Implementing the community-based tourism model ensures the conditions for serving tourists; forms a value chain for a tourism product, connecting rural goods, traditional crafts (brocade weaving, basket weaving in the area), and services; links tourist destinations and routes within and outside the province, ensuring competitiveness in the market…

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Developing tourism here will help promote local culture, preserve nature, attract tourists, and create sustainable livelihoods for local people. Photo: Saco

Mr. Nguyen Ngoc Tan, General Director of Saco Tourism Co., Ltd., said that since November 2024, the company, together with the District Investment and Construction Project Management Board, has been conducting surveys to develop tours and routes; designing and installing tourist signboards, under the project "Model for developing OCOP products for community tourism in Mo Hra, Kong Long Khong commune". Many unique tourism products, tours, and routes have been formed and put into operation to maximize and effectively utilize the advantages of local natural resources, traditional culture, and customs of the Bahnar ethnic minority.

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The program aims to create opportunities for businesses, cooperatives, and production facilities of ethnic minorities to interact, exchange experiences, and contribute to promoting production and market development. Photo: Saco

Mr. Nguyen Ngoc Tan emphasized, "The survey and development of tours and routes are conducted based on exploiting the landscape environment of the rural area, creating tourism products and services to serve and attract domestic and foreign tourists to Mo Hra village, contributing to the shift in economic structure and supporting livelihoods for the people of Mo Hra village."

This includes building and developing community-based tourism models with the direct participation of local people; contributing to economic and social development, job creation, and improving the material and spiritual lives of local people.”

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Many vibrant programs attracted large numbers of locals and tourists, such as: OCOP product fairs, gong performances, and the announcement of new tourism products… Photo: Saco

Along with the program to promote and introduce the Mơ Hra community-based cultural tourism village in Kông Lơng Khơng commune, Kbang district, Gia Lai province, the organizing committee also incorporated field trips to some typical tourist destinations in Kbang district, Gia Lai province and Kon Tum province.

The series of events attracted a large number of local people and tourists, creating a joyful and enthusiastic atmosphere in the community, contributing to the preservation and promotion of the fine traditional cultural values ​​of ethnic groups in tourism development, including the cultural heritage values ​​of the Bahnar people; and contributing to the construction of new rural areas in the locality.

Huynh Nhu