At the launch event on December 19th, the story of the Moc Chau milk brand was expressed through the imagery of the Heritage Flow, symbolizing the enduring harmony between nature, people, space, and time. This flow originated in the Moc Chau region in 1958, when the milk-making profession began to take root on the plateau, flowing through nearly seven decades of accumulating experience, nurturing the craft's instincts, and preserving the dedication of many generations.
A representative from Moc Chau Dairy Cattle Breeding Joint Stock Company stated that the quality of Moc Chau Creamery is formed from the unique natural conditions of this region and has been consistently maintained over many generations.
“However, the core value that sets Moc Chau Creamery apart lies not only in the land, but also in the people. It is the mark of generations-old dairy farming techniques – where experience, understanding of the cows, and professional instincts play a central role in every stage. Modern technology and processes are applied as a supporting foundation to preserve and fully honor the original quality of the milk, so that each Moc Chau Creamery product most accurately reflects the spirit of hard work, meticulousness, and pride in the dairy industry of the highlands,” shared a representative of Moc Chau Dairy Cattle Breeding Joint Stock Company.
The highlight of the program was the reenactment of the "living heritage" of Moc Chau's dairy industry, featuring generations of farmers, engineers, and long-time veterans, along with the younger generation continuing the tradition. Through authentic stories and experiences shared at the event, attendees gained a deeper understanding of the journey of preserving the raw material source, caring for the cows, and the meticulousness involved in each stage of milk production.
Speaking at the event, a company representative shared that Moc Chau Creamery represents a strategic transformation for the business in a new phase. After nearly 70 years of serving Vietnamese consumers, the company aims to elevate the value of its dairy products by introducing a premium brand where quality is paramount and the user's taste and emotional experience are central.
“Moc Chau Creamery is the culmination of favorable natural conditions, dedication to the craft, and the deep bond between cows and people. We believe that the understanding, meticulousness, and skill of Moc Chau dairy farmers have created consistent quality and innovation in each product, reflecting the spirit of a milk product made with craftsmanship, time, and generational pride,” the company representative emphasized.
Beyond its brand significance, this event reaffirms Moc Chau Creamery's commitment to sustainable development, built on the foundation of preserving and continuing the traditional dairy-making craft of Moc Chau. The company recognizes that sustainability lies not only in the product itself, but primarily in preserving and developing dairy-making techniques – where the experience, professional instincts, and accumulated knowledge of dairy workers are passed down.
Moc Chau Creamery defines its role as a partner with livestock farmers, contributing to the preservation of traditional livelihoods, enhancing the value of local labor, and creating conditions for the sustainable transmission of professional knowledge between generations. Through selective investment, the development of value chains linked to the local area, and respect for the local way of life, the company aims to create a positive and long-lasting impact on the community, where economic development goes hand in hand with the preservation of cultural identity and the living environment.
(Source: Moc Chau Dairy Cattle Breeding Joint Stock Company)
Source: https://vietnamnet.vn/ra-mat-thuong-hieu-cao-cap-moc-chau-creamery-2474887.html
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