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The Trà Quế Flower Festival is bustling with activity.

VHO - On the morning of February 23rd (the 7th day of the first lunar month), the Tra Que flower offering ceremony took place in Tra Que vegetable village, Hoi An Tay ward, Da Nang city, with enthusiastic participation from local people and tourists.

Báo Văn HóaBáo Văn Hóa23/02/2026

The bustling Trà Quế flower-planting festival - photo 1
In the early days of the year, farmers in Tra Que village are busy planting new vegetables while also welcoming tourists to participate in the traditional flower offering festival.

The rice planting ceremony in Tra Que vegetable village is a traditional folk festival associated with traditional crafts and agriculture , expressing gratitude to heaven and earth, the patron saint of the craft, and praying for a bountiful harvest of vegetables.

The bustling Trà Quế flower-planting festival - photo 2
The procession takes place from early morning on the 7th day of the first lunar month, led by a flower-decorated palanquin with many trays of offerings, followed by elders, priests, and local people who will solemnly carry the offerings to the shrine of the local deity.

Beyond its spiritual significance, the festival is also an opportunity for the community and tourists to immerse themselves in the atmosphere of the traditional craft village, experiencing the genuine and diligent lifestyle of this region famous for its centuries-old vegetable production.

The bustling Trà Quế flower-planting festival - photo 3
According to the tradition of this 500-year-old vegetable village, every year on the 7th day of the first lunar month, the people of Tra Que vegetable village decorate flower palanquins and prepare trays of offerings to hold the flower offering festival.

Within the framework of the festival, spiritual rituals were prepared and performed by the village elders in accordance with the ancient customs of the village.

The bustling Trà Quế flower-planting festival - photo 4
The villagers prepared trays of offerings for the thanksgiving ceremony.

From erecting the ceremonial pole on the 24th day of the 12th lunar month, welcoming the deity to the altar and offering sacrifices on the 6th day of the 1st lunar month, organizing the offering and worship of the God of Agriculture on the 7th day of the 1st lunar month, to writing the ceremonial text, selecting the chief worshipper, the ceremonial procession, the person reading the text, the person chanting the prayers..., everything is meticulously and solemnly prepared.

The bustling Trà Quế flower-planting festival - photo 5
According to the village elders, the flower-worshiping festival of the people of Tra Que has a long history, existing alongside the process of land reclamation for production by the local people. Every year on the 7th day of the first lunar month, the villagers hold a grand ceremony.
The bustling Trà Quế flower-planting festival - photo 6
The village elders perform a ritual, praying for a year of favorable weather and a bountiful harvest.
The bustling Trà Quế flower-planting festival - photo 7
Before the communal offering ceremony in the village, almost every household that grows vegetables performs a prayer for a bountiful harvest at home. Some families even perform the ceremony for their land after the village ceremony. The purpose of this prayer for a bountiful harvest is to pray for favorable weather, lush green vegetables, abundant flowering and fruiting plants, and peace and prosperity for the people.
The bustling Trà Quế flower-planting festival - photo 8
Lion and dragon dance performance
The bustling Trà Quế flower-planting festival - photo 9
Tourists excitedly watch lion and dragon dances at the festival.
The bustling Trà Quế flower-planting festival - photo 10
Tourists participate in the festival activities with farmers in Tra Que.

The festival portion of the Cau Bong ceremony attracts a large number of villagers, people from neighboring areas in Hoi An, and tourists participating in many lively competitions such as shrimp wrapping contests - a signature dish of Tra Que village, vegetable farming competitions, and soil tilling and planting competitions… In addition, there are traditional Hoi An folk games such as Bài Chòi (a traditional Vietnamese game), tug-of-war, and unique culinary activities.

The bustling Trà Quế flower-planting festival - photo 11
Test your skills alongside farmers in growing vegetables.
The bustling Trà Quế flower-planting festival - photo 12
Let's compete in digging the soil and watering the vegetables!
The bustling Trà Quế flower-planting festival - photo 13
Tourists enthusiastically participated in the competition of fertilizing vegetables with compost made from seaweed.
The bustling Trà Quế flower-planting festival - photo 14
Many tourists became enthusiastic spectators, cheering and taking photos to capture the fun moments during the competition.
The bustling Trà Quế flower-planting festival - photo 15
Tourists enthusiastically joined the farmers at the competition.
The bustling Trà Quế flower-worshiping festival - photo 16
Women in the village participate in the cooking competition.
The bustling Trà Quế flower-planting festival - photo 17
Specialty dishes made from Tra Que vegetables.

Mr. Mai Van Ha, a resident of Tra Que village, said that the festival is a unique cultural feature, preserved and maintained by many generations to preserve its traditional values ​​intact. Especially since Tra Que vegetable village was honored as the Best Tourist Village of 2024, it has attracted even more domestic and international tourists to visit and experience it.

The bustling Trà Quế flower-planting festival - photo 18
After the opening ceremony of the festival to pay tribute to the ancestors who founded Tra Que vegetable village and to pray for favorable weather and a bountiful harvest, the villagers will take down the ceremonial poles and begin the new planting season.

Beyond simply enriching the cultural and spiritual values ​​of the homeland, the Cau Bong festival is also an opportunity for the vegetable village to promote and affirm to tourists the cultural and historical values ​​of the craft village, and the attractiveness of Tra Que vegetable village. This contributes to introducing and upgrading suburban community tourism products to attract more tourists and alleviate pressure on the Old Quarter area.

The bustling Trà Quế flower-worshiping festival - photo 19
Vegetable farming is one of the famous traditional crafts of Tra Que, a vegetable farming village that was established and developed more than 300 years ago.

With its advantageous geographical location, not far from Hoi An ancient town, surrounded by the De Voong River and Tra Que Lagoon, fertile land, mild climate, and long-standing history and culture, along with its honest and simple people, Tra Que craft village is currently being effectively preserved and promoted, making it an unmissable attraction for tourists visiting Hoi An.

The bustling Trà Quế flower-planting festival - photo 20
Currently, the village has a total vegetable farming area of ​​approximately 18 hectares with 200 households participating. Annual revenue from the vegetable village is estimated at over 20 billion VND.

To grow vegetables, farmers follow a production process that includes selecting and preserving seeds, planting, caring for the plants, harvesting, and selling the produce. The bustling Trà Quế flower-planting festival - photo 21

In Tra Que, visitors can learn about the process by which farmers practice production, accumulate experience, and gradually adjust and improve their farming methods to ensure that vegetables are of high quality, safe for consumers, and to shorten production time.

Tourists also enjoy experiencing tours exploring Tra Que vegetable village, trying their hand at farming, participating in cooking classes to prepare and enjoy dishes made from vegetables, and relaxing with the natural herbal aromas of the vegetable village…

The bustling Trà Quế flower-planting festival - photo 22
Tourists check in at the vegetable village.
The bustling Trà Quế flower-planting festival - photo 23
Visiting the vegetable village at the beginning of the new year.
Vegetable village, craft village

Vegetable village, craft village

VHO - Tra Que Vegetable Village in Hoi An City, Quang Nam Province, has been recognized by the United Nations Tourism Organization (UN Tourism) as the "Best Tourist Village" of 2024. It is also the only representative from Vietnam to win this award in 2024.

Source: https://baovanhoa.vn/van-hoa/ron-rang-le-hoi-cau-bong-tra-que-206193.html


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