Samsung Electronics has a brand value of $91.4 billion.

SGGPO 23/11/2023 16:54

Samsung has achieved a brand value of $91.4 billion and is highly regarded for its consistent efforts in promoting customer experience strategies and leading in future technologies such as 6G and AI.

Samsung's brand value increased across all business areas in 2023.

Samsung Electronics has been recognized as a "Top 5 Global Brand" for the fourth consecutive year by global brand consulting firm Interbrand. In this year's "Best Global Brands" list published by Interbrand, Samsung's brand value reached $91.4 billion, a 4% increase compared to the same period last year.

Samsung Electronics has just been recognized as a "Top 5 global brand".

Samsung's brand value increased across all business areas in 2023 despite sluggish global IT demand. According to Interbrand, factors positively impacting Samsung Electronics' valuation include: Consistently improved customer experience across the company based on the “One Samsung” strategy; increasing connectivity and enhanced gaming experiences with a diverse product portfolio and SmartThings applications; and the company's leading role in cutting-edge technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR), and virtual reality (VR).

YH Lee, President of Global Marketing at Samsung Electronics, shared: “Thanks to the support of customers worldwide , Samsung Electronics’ brand value continues to grow steadily despite a volatile business environment. We will always strive to be a brand loved by customers by pioneering groundbreaking technological innovation, creating meaningful experiences, and continuing to pursue sustainable development in the future.”

Source: https://www.sggp.org.vn/samsung-electronics-co-gia-tri-thuong-hieu-914-ty-usd-post715425.html