Purchasing power is limited
Recently, the agricultural sector of Can Tho City has organized many activities to introduce and promote OCOP products, including promoting the connection of OCOP products to tourist businesses, attractions, and restaurants. … locality.
Typically, the event: Introduction point and sale of OCOP products in Can Tho and the West, "Western Specialties" Festival with a scale of more than 50 booths of OCOP specialty products in the Mekong Delta and cake booths Southern folklore, specialty fruits, unique cuisine... have attracted a large number of people and tourists to visit and experience.
However, the revenue of OCOP specialty product booths is not really commensurate with the number of visitors.
Sharing with a reporter from Lao Dong Newspaper, a tourist from Ho Chi Minh City said that the tourist attractions here are very fun and interesting, and the food depends on each person's taste, but if you have to choose Buying OCOP products to enjoy or give as gifts is not really attractive.
At the same time, when visiting OCOP product booths, Ms. T. T. D. (Ngoc Hien district, Ca Mau province) also shared her pride when Ca Mau province had OCOP products displayed at the event along with typical OCOP products of Can Tho and the West, but she only visited. and enjoy the food at the rural market area without buying any OCOP products.
Ms. Nguyen Thi Thanh Tuyen (26 years old, tourist from Kien Giang) said that even though she knows that OCOP products have good value and quality, her family has always tended to choose to buy these items. has a cheaper price than OCOP products of the same type.
According to some OCOP booth owners, not only at this event, but at many other programs and events when they participate in displaying OCOP booths, the purchasing power is also limited and not as expected. .
Don't understand OCOP products clearly
An OCOP product stall owner commented that currently most customers do not understand what OCOP products are? They also don't know what the concept of 3 stars or 4 stars is? If so, it's just something I've heard about but don't really understand about OCOP. This is one of the reasons why consumers hesitate to approach products.
Worth mentioning, not only consumers, but sometimes even the product owners themselves do not clearly understand the OCOP program and OCOP products.
Ms. Nguyen Hue (tourist from Quang Nam) shared that at the recent Ba Ba and Ao Dai Costume Festival event with a scale of 5.000 people in Can Tho City, she visited the Old Market Corner area and saw Stall owners introduced and offered OCOP products on display. But when she asked what OCOP products meant, the sellers at this stall could not explain.
“Right after that, I directly shared the meaning of OCOP products with those present at the booth, with the hope that they could better understand the products they are selling to introduce to people and tourists. guests," Ms. Hue expressed.
According to Vice Chairman of Can Tho City People's Committee Nguyen Ngoc He, the One Commune One Product (OCOP) program is an economic development program in rural areas based on the advantages of promoting intelligence, creativity, resources, and raw materials. , local culture.
After 4 years of implementing the OCOP program, up to now, Can Tho City has over 100 products certified with OCOP 3 - 4 stars, diverse from clean vegetables, fresh fruits, foods processed from agricultural products, and other products. Tea from plants, etc. In the coming time, Can Tho City will try to train, educate, guide and help subjects develop products that are certified with national level 5-star OCOP.
