What else is worth watching about Son Heung-min?

Despite his declining form, Son Heung-min is still an irreplaceable symbol of Tottenham Hotspur both on and off the pitch.

Son Heung-min has spent the past decade at Tottenham Hotspur, becoming a legend not only on the pitch but also in the hearts of fans. However, in the 2024/25 season, signs of his struggles began to appear.

Son and signs of decline

Son has been inconsistent since the start of the season. He has missed six big chances - something that cannot be hidden by looking at the statistics. In addition, his lack of risk-taking in front of defenders is a clear sign of a lack of confidence, something Son has never lacked before.

This season, Son has completed just 28 of his 65 dribbles, well below the likes of Dejan Kulusevski and James Maddison, raising questions about whether age or a loss of fitness is starting to affect his agility on the pitch.

However, Son has shown his brilliance at the right time, with 10 goals and 11 assists in all competitions. There is no denying that the Korean star's ability to make a difference is still there, and that is why he is still a regular in Ange Postecoglou's squad.

Son is still capable of producing magical moments, albeit not as consistently as before. This shows that despite the Korean star's decline in form, Son still maintains his value to Tottenham.

Son is currently 32 years old.

This is all the more remarkable considering that Son has just signed a one-year contract extension with Spurs in early 2025, a detail that not only demonstrates the club's confidence, but also reflects his importance in commercial campaigns.

Contributions off the field

Son is a “gold mine” for Tottenham, especially in Asian markets. He is an idol to millions of fans in Korea and brings in huge revenue for the club through shirt sales and advertising activities.

Son Heung-min is not only a player on the pitch but also an important symbol for Tottenham in the international market. He attracts hundreds of Korean fans to watch matches live, and is the main face of many of the club's advertising campaigns.

In the 2022/23 season, Tottenham sold around 700 Son shirts per game, a figure that has increased to over 1,000 since Harry Kane left. It is thanks to his huge commercial influence that Son has maintained an important position at Tottenham.

Son has become the main face of sponsor AIA's advertising campaigns and an ideal model for brand development strategies in Asia. This is also the reason why Tottenham continues to keep Son in the squad, despite his inconsistent performance on the field.

Son is still valuable to Tottenham Hotspur.

There is no denying that Son remains a beloved figure in the dressing room and among Tottenham fans. Teammate Djed Spence has recently praised Son’s dedication and effort in training, although he is not the type of captain to shout at his teammates. This proves that, although he is no longer at the peak of his powers, Son is still a shining example for his younger teammates to follow.

“People might expect shouts and encouragement from their captain, but Son leads by example. He leads by example and is professional in every situation,” said Spence.

Son remains Tottenham's captain and one of the club's longest-serving players. The former Bayer Leverkusen star's performances this season may not have been up to par, but his mental stability and commitment to the club remain a key factor as Tottenham look to the future.

Son Heung-min's form may have declined, but his influence and importance to Tottenham remains undeniable. While age and changes in form may have seen the 32-year-old striker no longer at his peak, Son has maintained his value on and off the pitch.

The upcoming matches will be an opportunity for Son to prove that, despite his physical decline, he can still shine and help Tottenham overcome a big challenge. With a contract until 2026, the Korean star still has plenty of time to prove himself and continue to be an important factor at Tottenham.

Source: https://znews.vn/son-heung-min-con-gi-dang-xem-post1541902.html