Sony wins big in smartphone camera war

In a recent statement to Nikkei from Sony President Yoshihiro Yamaguchi, he said the company has shipped a total of 20 billion digital image sensors, including smartphone cameras, since the product was launched on the market.

It took Sony just over 5 years to sell 10 billion image sensors.

Notably, Sony reached the 10 billion sensor milestone in May 2019 and it took just over 5 years to double this number. According to Sony's leadership, the image sensor market is not really saturated, so the company is planning to increase production capacity. One of them is a new factory in Kumamoto Prefecture (Japan) under construction, where TSMC will be responsible for manufacturing sensor chips for the Japanese company.

Sony is starting to feel the heat from its competitors.

Despite holding a large market share in camera sensors, Sony is also facing fierce competition from Samsung Electronics - a rival that is gradually threatening the Japanese giant's position in the field of camera components for smartphones.

In addition, some sources said that Apple is planning to equip Samsung image sensors for future iPhone models, with at least one 48 MP camera with a wide-angle lens provided by Samsung. At present, Sony is still the main supplier of image sensors for Apple smartphones.

Sony's Q2 2024 financial report recorded a 32% increase in image sensor revenue to $3.4 billion, while the company's total revenue increased by only 3% to $19.44 billion. Sony's image sensor division's operating profit also nearly doubled to $589 million.

Source: https://thanhnien.vn/sony-thang-lon-nho-cuoc-chien-camera-smartphone-185241221122800175.htm