Soobin and his team did everything they could to promote "Dancing In The Dark". After 4 days, Soobin's music video had good viral potential but still lacked the substance to become a hit that would surpass all others.
When the MV Dancing In The Dark On air, Soobin only had one obstacle in front of him: North Bling by Hoa Minzy. "Taking the top 1 trending spot" is the message that many of Soobin's fans have been calling for when their idol returned to the music scene. In fact, the MV Dancing In The Dark It had a good start. The music video received a lot of attention in the early stages, with good view counts in the first two days, but then gradually lost momentum.
For the past few months, rumors of Soobin dating beauty queen Thanh Thủy have dominated social media. It turns out this was the catalyst for creating a media narrative, leading viewers towards the ultimate goal: the music video. Dancing In The Dark . Thanh Thủy's presence in the music video was a crucial factor in Soobin's product becoming a social media sensation. However, once the Soobin-Thanh Thủy story had been discussed, the music video's appeal cooled down.
The quality of the music and music videos will ultimately be what creates lasting appeal for the brand. Dancing In The Dark . Given the current situation, it's difficult for this product to create a breakthrough that would help Soobin achieve another hit with hundreds of millions of listens.
Besides Thanh Thủy, what else is in Soobin's music video?
Before the MV release Following his appearance on Dancing In The Dark , Soobin has maintained his top social media presence since the game show "Brother Overcoming a Thousand Obstacles." The male singer contributed vocals to the show's biggest hits, dominated music awards, and gained attention due to rumors of a relationship with Thanh Thủy.
Since the turning point Behind a Girl , this is the stage where Soobin truly returned to his star status.
Every move Soobin has made in the past few months has been to prepare for this music video. Instead of a new song, Soobin chose... Dancing In The Dark - The product was released in the album. Turn it on. - to make a music video.
Previously, in his debut album, Soobin made music videos for a series of songs. Sunset In The City Heyyy , If only and Who knows ? Dancing In The Dark This was the final choice made by the SpaceSpeakers vocalist to conclude the album. Turn it on . With With Dancing In The Dark , Soobin has the advantage that the song is already familiar to the audience. Conversely, a likely scenario for Soobin is that, given the success of the audio version, it wouldn't be surprising if the singer created a music video version.
Dancing In The Dark This is Soobin's signature R&B style. Similarly... If only ... the most distinctive feature of Dancing In The Dark It's in Soobin's expressive voice and distinctive vocal style. Besides that, the male singer is backed by a powerful music production team. These are the key sounds of the arrangement. Dancing In The Dark Instruments like violins and percussion are recorded directly from the leading hands in the market.
However, Dancing In The Dark repeat the problem of If only The lyrics are shallow and disjointed. The structure of Dancing In The Dark There's a lack of surprise and a lack of smooth transitions between segments. If only ... Soobin saved the entire song with his development and the emotional intensity building into the final chorus. Dancing In The Dark lacks sufficient appeal in its development, resulting in the song losing its overall appeal from the second half onwards.
Returning to the story of Soobin using a previously released audio track for his music video, viewers were anticipating a more complete and surprising version. Dancing In The Dark However, nothing has changed for Soobin since the MV was released. After 4 days, the musical impact the product has made is insignificant, especially when compared to his most recent hits like North Bling good Even if the world ends.
The biggest draw is focused on the music video. Dancing In The Dark Thanh Thủy still makes an appearance. The spins of Thanh Thủy and Soobin seem to have overshadowed everything else in the music video.
What Soobin lacks
Right now, Soobin is considered the epitome of perfection in the Vietnamese music market. The male singer has a bright appearance, a good voice, solid dance skills, outstanding fashion sense, and an impressive stage performance style. As a singer, Soobin is at the peak of his career, simultaneously juggling multiple roles, and everything is at least satisfactory.
However, Soobin still lacks one thing to make everything perfect: songwriting ability.
Over 10 years ago, Soobin rose to prominence singing songs by other songwriters. From 2018 onwards, the singer born in 1992 shifted his focus to working simultaneously as both a singer and a songwriter. (From EP) The Playah to album Turn it on , Soobin has released a series of songs that he wrote himself, but most of them haven't left a lasting impression in terms of content.
For the album specifically Turn it on , even the hit song. If only It's still not convincing enough in terms of quality and depth of content. Previously, Soobin released... Heyyy with lyrics that have been criticized as naive. Dancing In The Dark There are also some flaws in the lyrics, although Soobin's overall idea and content development aren't bad.
With the current trend in Vietnamese music, many singers/rappers compose their own songs. Only a few singers like Hoa Minzy, Erik, and Truc Nhan remain loyal to collaborating with songwriters, "searching through the sand to find gold" to find the perfect song. Soobin's shift towards self-composition is the right choice. This allows the male singer to have control over his musical style and the necessary resources to produce an album.
Unlike current trendsetters like Quang Hung MasterD, Hieuthuhai, Rhyder, Captain, and Duong Domic, Soobin's songwriting style doesn't focus on "trending" elements or lyrics that appeal to young audiences. Instead, Soobin chooses a more artistic approach. The quality of the lyrics in Soobin's songwriting is currently inconsistent with the overall concept the singer wants to convey in his songs.
From Blackjack arrive Good Monster and the songs in the album Turn it on , one positive thing for Soobin is that the singer's songwriting is gradually improving. However, the SpaceSpeakers artist is still struggling to create a timeless hit song from his own hands. Soobin's position in the market is also uncertain, much like the quality of his music – where the majority of listeners rate it highly, but there is still skepticism when considering him for a top-tier position.
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