Accordingly, One Mount has chosen artist SOOBIN as its brand ambassador, contributing to spreading the philosophy of "humanistic technology, with people at the center" in its journey to create a digital ecosystem serving the Vietnamese people.
Joining hands to spread the value of "technology for humanity".
Recently, One Mount Group announced the selection of artist SOOBIN as its brand ambassador. As a brand ambassador, SOOBIN will collaborate with One Mount Group in communication activities aimed at bringing the image of a relatable and humane technology corporation closer to the public.
According to One Mount, technology only truly becomes valuable when it helps people connect with each other more, so that each person has more time to care for, share with, and look after their loved ones.

One Mount Group announces artist SOOBIN as its brand ambassador (Photo: One Mount Group).
With its superior capabilities in technology, data, and AI, One Mount Group develops large-scale digital platforms to address essential needs of people and practical market challenges. From finance and real estate to healthcare, One Mount's digital ecosystem is built on the principle of providing convenient, intelligent, and seamless experiences, contributing to an improved quality of life.
Sharing his thoughts on his role as a brand ambassador, SOOBIN said he empathizes with One Mount's technology philosophy. According to the singer, although modern life offers many opportunities and conveniences, what everyone always desires is to be close to family and spend more time with loved ones.
One Mount Group and its strategy to become an Innovation Hub.
In the context of the ongoing digital transformation across many sectors, One Mount Group, acting as an Innovation Hub within the ecosystem with Techcombank and Masterise Group, will focus on developing digital platforms capable of comprehensively addressing essential needs in daily life, while simultaneously creating a positive impact at the national level.

One Mount Group acts as an Innovation Hub within the ecosystem with Techcombank and Masterise Group (Photo: One Mount Group).
In the financial and consumer sector, Techcombank OneU helps customers shop smartly, earn points, redeem offers, and access a variety of services on a single platform.
In the real estate sector, OneHousing, OneHub, and OneTrust apply data and technology to enhance transparency and optimize the experience throughout the entire journey, from searching and transacting to managing and verifying real estate information.
Recently, with the addition of IVIE-Doctor, digital healthcare and medical services have become a strategic pillar of One Mount Group. This application has collaborated with the RAR Center to implement electronic authentication via VNeID, allowing citizens to log in and authenticate using their electronic identity accounts when using digital medical services. This integration simplifies the service usage process, enhances security, and provides a more convenient experience.
With its core technological capabilities and well-structured talent development strategy, One Mount is asserting its role as a technology and innovation hub, pioneering the creation of a technological foundation for digital transformation and sustainable development in Vietnam.
Source: https://dantri.com.vn/kinh-doanh/soobin-tro-thanh-dai-su-thuong-hieu-one-mount-group-20260701182408776.htm








