SOOBI with its impressive cultural heritage.

(NLĐO) - SOOBIN and the flow of national cultural art: Bringing the essence of Xam singing closer to the general audience.

Ahead of "SOOBIN Live Concert: ALL-ROUNDER THE FINAL," SOOBIN and SS Label held a press conference to launch his music video "Mục Hạ Vô Nhân" and promote his solo concert on November 29th.

SOOBIN's breakthrough

Following "Trong Com," the music video "Muc Ha Vo Nhan" marks a breakthrough for SOOBIN, as he blends Vietnamese Xam folk music with modern music , creating a remix that is both rich in national identity and in tune with contemporary trends.

This music project continues SOOBIN's journey of exploring traditional identity in his own unique way.

SOOBIN in the music video "Mục Hạ Vô Nhân"

Previously, "Mục Hạ Vô Nhân" created a sensation at the SOOBIN Live Concert: ALL-ROUNDER Day 1 & Day 2 in Hanoi . The performance received thousands of comments and millions of views as SOOBIN, in collaboration with his father, People's Artist Huỳnh Tú, delivered an impressive melody that honored Vietnamese culture and national identity.

SOOBIN's groundbreaking yet sustainable approach: Bringing Vietnamese culture into popular music. "Xẩm" is widely known as a type of Vietnamese folk music, popular in the northern delta and midland regions, used to reflect the voice of the people on all aspects of life.

An image from the music video.

The music video "Mục Hạ Vô Nhân" tells a humorous and witty story about two young men who disguise themselves as fortune tellers to tease village girls, but end up being taught a lesson by the whole village – a metaphor for the message "Everyone should behave themselves."

Notably, the music video features a star-studded cast of cameos: People's Artist Huynh Tu (SOOBIN's father), People's Artist Tu Long, Trung Ruoi, Do Duy Nam, Lan Thy, along with appearances by folk instrument artisans.

With wit and satirical artistry, the director has recreated the rural landscape of Northern Vietnam in a realistic, rustic, and humorous way, yet with a modern touch in every frame.

SOOBIN brings traditional Vietnamese folk music to schools.

The music video, directed by Phuong Vu and Hoang Dang (ANTIANTIART) along with the SS Label team, offers a fresh perspective and affirms the spirit of "bringing Vietnamese culture into popular music" - a characteristic direction that SOOBIN is pursuing.

At the press conference, the MV production team directly answered many questions from media outlets and the audience, sharing more about the behind-the-scenes process and creative journey.

SOOBIN at the press conference

In addition, SOOBIN and SS Label have announced the community campaign "Xam Comes to School". This is a CSR project aimed at bringing traditional music, specifically Xam, closer to the younger generation through workshops, teaching, interaction, and Xam experiences at three schools in the North, Central, and South regions of Vietnam.

This is a project spearheaded by SOOBIN as an ambassador, spreading love for folk music and contributing to the preservation and renewal of Vietnamese cultural values. 2025 - a special year for SOOBIN. SOOBIN Live Concert: ALL-ROUNDER THE FINAL - the perfect piece to conclude his eventful 2025.

During the press conference, SOOBIN was moved as he and all the guests looked back on his 15-year journey of development and dedication to art.

After overcoming many difficulties and transformations, SOOBIN has become a solid brand in the Vietnamese music market, a role model for the new generation of artists. SOOBIN has had a brilliant artistic journey, from a young man passionate about music to an "ALL-ROUNDER" artist recognized for his talent, charisma, and unique style.

Numerous artists came to congratulate SOOBIN.

According to Music Director SlimV and Stage Director Dinh Ha Uyen Thu, "SOOBIN Live Concert: ALL-ROUNDER THE FINAL" will be expanded in scale from indoor to outdoor spaces, creating a spectacular event while maintaining the "all-rounder" concept.

Live Concert: ALL-ROUNDER THE FINAL" will feature changes to the performances to create surprises for the audience. Besides the collaboration between SOOBIN and a star-studded lineup of guest artists: Binz, Rhymastic, and the group Tan Binh Thang Cap, the concert also has many "mysteries" yet to be revealed.

The entire production team is the same people behind the resounding success of the two "SOOBIN Live Concert: ALL-ROUNDER" nights in Hanoi, guaranteeing that audiences in Ho Chi Minh City will experience the most explosive and anticipated musical event of the year.

Source: https://nld.com.vn/soobin-voi-dong-chay-van-hoa-an-tuong-196251110190711805.htm