Create a unique selling point to attract customers.

Coastal tourism currently plays a crucial role in Thanh Hoa's tourism economy , and Sam Son beach tourism holds a significant position and makes a substantial contribution to the overall coastal tourism of Thanh Hoa province. Meticulous preparation, including an impressive opening ceremony, will be a great start, attracting tourists and creating strong momentum to boost Sam Son's tourism development.

In preparation for the 2026 beach tourism season, the Provincial Tourism Development Steering Committee has worked with localities that have beach tourism areas. One of the key points raised by the steering committee is the need to prepare for the opening ceremony of the 2026 beach tourism season to create an attractive event for tourists. Along with focusing on upgrading and improving tourism infrastructure, local authorities and relevant agencies must create a cultural tourism environment that inspires confidence in visitors.

In line with this directive, Sam Son ward and relevant authorities have made very active and responsible preparations. Not only has the environmental landscape been improved and upgraded, but the tourism business environment has also been reviewed and established. Several incidents, such as tourists being pressured to take photos, were immediately and thoroughly addressed after receiving complaints from tourists. This prompt and decisive action sends a message to tourists: Sam Son is not only clean by its beaches, but also "clean" in its service.

The successful organization of the Sam Son Tourism Festival 2026, especially the creation of a cultural and civilized tourism environment throughout the tourist season, will not only help Sam Son achieve its targets for the number of visitors, visitor days, and revenue set for the 2026 tourist season, but also create a highlight that contributes to promoting the image of Thanh Hoa province and its people, and boosting socio-economic development for the province.

In its journey towards becoming a key national coastal tourism city, an ideal destination for domestic and international tourists, Sam Son needs not only to effectively utilize its tourism resource potential and advantages, but also to maintain a tourism environment with deep cultural significance. While localities compete to develop attractive tourism products, the cultural aspect of tourism operations will enhance competitiveness. A meticulously prepared and culturally rich Sam Son Tourism Festival 2026, taking place this weekend, along with Sam Son's determination to maintain a civilized and safe tourism environment, is a major draw for tourists, in addition to the attractive tourism products it already possesses.

Tue Minh

Source: https://baothanhhoa.vn/tao-diem-nhan-thu-hut-khach-285113.htm