SGGP
According to the Bangkok Post, the Tourism Authority of Thailand (TAT) has just announced the orientation for fiscal year 2024 with a budget of 5 billion baht ($144,25 million) from 3,25 billion baht in fiscal year 2023, in It sets out several key goals such as increasing visitor numbers off-peak, driving a 7% increase in spending per trip, and distributing income to more destinations.
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| Visitors visit the Royal Palace of Thailand in Bangkok. Documentary photo: AFP/VNA |
TAT expects Thailand's tourism revenue next year to fully recover to the equivalent of 3.000 trillion baht in the year before the Covid-19 pandemic.
TAT Director General Yuthasak Supasorn, said, “TAT hopes to see a better distribution of tourists to secondary provinces, as well as improved dispersion of tourists from peak season to full year.
According to Mr. Supasorn, lessons learned from the pandemic have helped TAT implement crisis management for possible future situations, whereby it should build "tourism security" to be able to recover on its own. through joint development of the public and private sectors.
