According to neowin, analysis results from Data.ai show that Threads had more than 150 million downloads (combining both App Store and Google Play) within 7 days of launch. This is 5,5 times faster than the second fastest app to do this, which is Niantic's Pokémon GO reaching 150 million downloads in 33 days, while Call of Duty: Mobile also took 106 days to do the same.
Large Instagram user base is the reason why Threads downloads soar
Data.ai also notes that Threads had around 93 million active users globally in its first week of launch. Along with that, the number of global weekly active users of this social network is about 1/5 compared to rival Twitter.
In contrast, numbers from analytics firms Similarweb and Sensor Tower show that user engagement with the Threads app has declined since its official launch earlier this month.
When it comes to market share, Data.ai says India has taken the top spot with a 33% share of app downloads on iOS and Google Play combined as of July 12.7. Brazil ranked second with 22% market share, followed by 16% of downloads coming from the US.
Threads is not yet available in the European Union (EU) due to privacy concerns and is awaiting regulatory approval to launch. During this time, Meta is said to be trying to prevent EU users from using the app over VPN.
The fact that Threads has reached such a large number of users is partly due to Instagram's huge user base, although the app still lacks some important features compared to Twitter. Instagram head Adam Mosseri assured that more features for Threads are still rolling out, but the company has no intention of rolling out direct messaging in the app yet.
