Unlike traditional installment payment models that are often associated with many financial constraints, the "30 Installment" program allows customers to buy now - pay later with many installment payment options, no need to mortgage assets, no down payment requirements and absolutely no hidden costs.
This policy quickly became a reliable choice for young customers, new employees or those who need to upgrade their devices but hesitate with mid-range and high-end technology products.
Mr. Nguyen Ngoc Dat, CEO of Mobile World, shared: We determined that "Pay in 30 installments" will be a long-term solution, a companionship and sharing of Mobile World with customers during a period when the market is still full of complex fluctuations.
Our goal is clear, "Pay in 30" is not a profit-driven program but a program to remove financial barriers, helping users easily access genuine products without worrying about hidden costs or interest rates. This is a proactive strategy to position Di Dong Viet as a retail system that understands and is willing to share with users' needs.

To operate the program on a large scale and synchronize the entire system, Mobile World has cooperated with leading financial partners. Working with units with fast processing capacity, clear procedures and transparent policies is a prerequisite for "Pay in 30" to become a practical solution, not just a temporary marketing trick.
After about 2 months of implementing the program, according to the system, the number of customers registering to buy products on installment payments has increased sharply, especially in high-end product groups such as iPhone 16 series, MacBook, Samsung Galaxy or even new groups such as electric motorbikes, smart home appliances... Many customers responded positively when they no longer had to pay 20 - 30% in advance like the old models, and were not hindered by paperwork or strict financial conditions.
In a market that is still recovering, programs like “Pay in 30” have helped the system continue to maintain close relationships with customers, while creating new opportunities for sustainable development.
Source: https://www.sggp.org.vn/tra-gop-30-co-loi-ich-gi-post791854.html
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