On September 29, in Hanoi, the Vietnam Culinary Culture Association (VCCA) organized the awarding of certificates for 9 typical culinary dishes in phase I - 121 and announced phase II - 2022 of the Project "Building and Developing Vietnamese culinary culture into a national brand".
With the mission of finding, restoring, preserving, promoting and developing Vietnamese culinary culture to new heights, with the orientation of turning heritage into assets, the Vietnam Culinary Culture Association has implemented the Project Project "Building and developing Vietnamese culinary culture into a national brand, period 2022 - 2024".
The project conducts surveys and collects data on Vietnamese culinary culture to build a "Column of 1.000 typical Vietnamese culinary dishes" and converts that database into an "Online Map". Vietnamese Cuisine" and "Online Museum of Vietnamese Cuisine".
The products of the Project "Building and developing Vietnamese culinary culture into a national brand, period 2022 - 2024" are expected to contribute to creating a stepping stone to bring Vietnamese brands to the world through culture. Culinary culture, promoting national competition and is a premise for Vietnam's economic development.
In phase I of 2022, the project "Building and developing Vietnamese culinary culture into a national brand, period 2022 - 2024" has received 421 culinary nominations sent from 60/63 provinces. , cities across the country. With the participation of scientists in the fields of culture, history, food technology, and economics; artisans and culinary experts; Tourism culture manager, Vietnam Culinary Culture Association has selected 121 typical Vietnamese culinary dishes. Including 47 Northern dishes, 37 Central dishes and 37 Southern dishes.
Phase 2023, Project "Building and developing Vietnamese culinary culture into a national brand, period 2022 - 2024" will be implemented with the following contents and items: Support localities to form a set of events and activities promoting the development of the culinary cultural ecosystem; communication and promotion on a national and international level; to honor cultural, nutritional and economic values so that cuisine aims to develop local culinary tourism; Support digital transformation of local culinary cultural activities on the same map platform, Vietnam Culinary Culture Museum (virtual); Step by step shaping the strategy for developing local culinary culture...
With the goal of shaping the Vietnamese culinary cultural ecosystem and orienting to support, transfer and develop the local culinary cultural ecosystem, creating values and benefits associated with the locality. The Vietnam Culinary Culture Association hopes that ministries, agencies and communities will accompany and support the project "Building and developing Vietnamese culinary culture into a national brand" to complete its assigned mission. ; Join hands to contribute to promoting the development of Vietnamese culinary culture, strongly contributing to economic development and preserving national cultural identity.
At the ceremony, Deputy Director of the Vietnam National Tourism Administration Nguyen Le Phuc said that in the growing trend of increasingly diverse tourism needs, cuisine not only plays a role in serving simple meals. of tourists but also identified as the main purpose of travel.
According to estimates by the world culinary tourism organization, international tourists spend 25% - 35% of their travel budget on food and beverage related expenses during the journey. Vietnam's tourism development strategy until 2030 identifies culinary tourism as one of the important product lines contributing to enhancing competitiveness and affirming the Vietnamese tourism brand.
To effectively exploit the potential and advantages of culinary tourism, the Vietnam National Tourism Administration aims to build attractive, quality culinary tourism products, focusing on providing unique experiences. , discover the cultural identity and community activities of the destination associated with each dish and drink. In the coming time, the Vietnam National Tourism Administration will also promote the widespread promotion of Vietnamese culinary culture to the world through international events organized domestically and abroad, especially in countries Vietnam is a key market for Vietnamese tourism./.
