Proudly Vietnamese products

Over the years, with the involvement of all levels and sectors in the province, the "Vietnamese People Prioritize Using Vietnamese Goods" campaign, through various forms, has created strong changes in many aspects. High-quality Vietnamese goods, especially OCOP products, are typical of the province and have become competitive in the market, becoming the preferred choice of consumers. This is not only a positive sign for the province's trade activities but also practically contributes to "awakening" the potential and advantages of localities, opening up new prospects for socio -economic development in the area.

Leaders of the Provincial and Thanh Son District Fatherland Front Committees inspected the consumption of Vietnamese goods at Luu Thuy commercial store in Vo Mieu commune, Thanh Son district.

Quality elevated

Launched by the Politburo in 2009, the "Vietnamese People Prioritize Using Vietnamese Goods" campaign aims to build a consumer culture among Vietnamese people; create momentum to encourage Vietnamese businesses to build reputable Vietnamese brands; protect the development of the economy and reduce dependence on imported goods; and awaken patriotism and pride in Vietnamese products. It is considered one of the long-term campaigns that has yielded clear results. From a preference for foreign goods and a lack of prioritization of Vietnamese products in the initial stages, the concept of "Vietnamese goods" has now become deeply ingrained in the minds of consumers.

Over the years, to ensure the effective and comprehensive implementation of the "Buy Vietnamese Goods" campaign and to create clear and sustainable changes in consumer awareness and behavior, with the motto "quality creates trust," functional units at all levels and sectors in the province have focused on directing businesses producing and distributing Vietnamese products to correctly identify their mission and tasks and seriously implement their production and distribution activities. This has created a solid foundation for building consumer confidence in the quality and safety of Vietnamese goods.

Starting as a small-scale, village-based business, in recent years, Truong Foods Production & Trading Joint Stock Company has made a leap forward in building and establishing its brand of local specialties, dominating the domestic market and creating credibility, quality, and competitiveness. Currently, the company has built a system of over 10,000 sales points nationwide, producing 3 million products annually.

Ms. Nguyen Thi Thu Hoa - Director of Truong Foods Production & Trading Joint Stock Company (Thanh Son Town, Thanh Son District) said: “Truong Foods, established in 2015, is a producer and distributor of fermented pork, salted pork, spring rolls, dried fish, etc., specialties of the ancestral land. At the time of establishment, the market was small and fragmented, and the brand was not widely known to consumers. To build trust, change the mindset of consumers regarding Vietnamese products, especially traditional and specialty products, and create competitiveness in the market, our company has always determined that improving quality is the most effective and practical approach. Therefore, over the years, Truong Foods has continuously invested in a synchronized production line, improved product quality and service quality, built its brand, and diversified its designs to adapt to needs and tastes, thereby gradually building reputation and trust among consumers.”

In response to the campaign "Vietnamese people prioritize using Vietnamese goods," and seeing this as a good opportunity to promote production and business development, in recent years, like Truong Foods Production & Trading Joint Stock Company, many manufacturers and businesses in the province have actively and proactively undergone digital transformation, invested in modern production lines, diversified products and services, innovated product designs and quality, strengthened management to reduce costs and lower prices, and enhanced product competitiveness. As a result, the number of OCOP products and typical products with unique characteristics of the province has increased steadily year by year.

Many products also meet national and international quality assessment standards (VietGAP, ISO, etc.); maintain a strong presence in major supermarket chains such as WinMart and Co.opMart nationwide; are widely promoted and sold on e-commerce platforms like Shopee and Lazada; and meet export market standards. These results have gradually shown that the "Vietnamese people prioritize using Vietnamese goods" campaign in Phu Tho not only creates a shift in the supply-demand mindset of Vietnamese people but also leaves a strong mark of the ancestral land's product brand on the market for quality and reputable Vietnamese goods.

Truong Foods Production and Trading Joint Stock Company (Thanh Son Town, Thanh Son District) has set up numerous product display and promotion points throughout the province to introduce its products to tourists.

The belief spreads.

Over the past 15 years of implementing the campaign in the province, consumers have begun to carefully consider and compare the price and quality of Vietnamese goods with imported goods before making purchasing decisions. Particularly in rural, mountainous, and remote areas, people have become aware of the significance and role of the campaign, paying more attention to purchasing and consuming Vietnamese goods. Vietnamese consumer products with reasonable prices and guaranteed quality have been prioritized over products of unknown origin, lack of labeling, and imported products.

To ensure the widespread dissemination of the campaign and to create sustainable changes in consumer awareness and behavior, in recent years, functional agencies at all levels in the province have actively developed and issued action plans and solutions to promote the consumption of Vietnamese goods. Prominent among these is the information and communication work linked to specific programs and movements of organizations such as the Women's Union, the Farmers' Association, the Veterans' Association, the Young Entrepreneurs' Association, the Labor Federation, and the Youth Union, including: the "Youth Accompanying Vietnamese Goods" Day, the "Consumers Voting for High-Quality Vietnamese Products" event; the "Vietnamese People Use Vietnamese Goods" fair; the "Vietnamese Goods Conquering Vietnamese Consumers" movement; and the "Bringing Vietnamese Goods to Rural Areas" program...

With over 10,000 items on display, of which more than 80% are Vietnamese products, Co.opmart Viet Tri supermarket (Viet Tri City) is one of the units actively implementing the campaign "Vietnamese people prioritize using Vietnamese goods" in the city.

Ms. Tran Nhat Thu, a loyal customer at Co.opmart Viet Tri supermarket in Tho Son ward, Viet Tri city, shared: “Buying and using Vietnamese products at Co.opmart has become a habit for my family. Using Vietnamese goods, especially agricultural products from the province, not only supports the development of domestic businesses but also shows my belief and pride in Vietnamese products. Products my family frequently uses include Hung Lo rice noodles, Doan Hung pomelos, My Lung sticky rice, Long Coc specialty tea, etc. Especially when buying gifts, I always prioritize Vietnamese products because of their diverse designs, clear origins, good quality, and reasonable prices.”

The province currently has over 300 OCOP products and product groups that have achieved a rating of 3 stars or higher; over 10 points for selling and introducing OCOP products and typical products of Phu Tho, established through the cooperation of departments and agencies in the province to spread the specialties of the ancestral land; and 333 stalls with 1,013 products and services listed on the Phu Tho Provincial E-commerce Exchange (giaothuong.net.vn).

Based on understanding the actual needs, over the years, the Department of Industry and Trade has proactively developed and implemented many practical solutions to promote the consumption of Vietnamese goods in the province, such as: proactively coordinating with relevant sectors, organizations, and associations to strengthen and diversify forms of propaganda to promote the campaign; strengthening trade promotion, connecting supply and demand, and organizing the establishment of Vietnamese goods sales points; promoting export activities to key markets, maximizing export potential; providing market information, creating trade opportunities to increase market share in traditional markets, and maximizing the exploitation of new markets...

"Vietnamese people prioritize using Vietnamese goods" is a campaign of significant importance in the country's economic development strategy. For this campaign to continue to be effective in the province, in addition to the active support from state agencies and the seriousness in production and distribution by businesses, it also requires proactive and enthusiastic participation and strong dissemination from consumers so that Vietnamese goods and the province's distinctive products truly make their mark on the market.

Bich Ngoc

Source: https://baophutho.vn/tu-hao-hang-viet-230368.htm