Vietnam Week in France

The Vietnam Trade Office in France announced that the second Vietnam Goods Week in France in 2024 took place on October 18, 2024, at the Carrefour distribution system in France.

This is also the 8th time the Trade Week has been held since the Vietnam Trade Office in France first implemented a tripartite cooperation model between retail distributors, importers, and Vietnamese export businesses through the Trade Office as a bridge.

Attending and cutting the ribbon at the opening ceremony were Mr. Dinh Toan Thang - Vietnamese Ambassador to France, Mr. Vincent Éblé - Regional Senator, Mr. Julien Munch - Director of Carrefour France, Ms. Nguyen Thao Hien - Deputy Director of the European and American Market Department, Ministry of Industry and Trade , Mr. André Yuste - Mayor of Lognes, Mr. Tran Phu Lu - Director of the Ho Chi Minh City Trade and Investment Promotion Center...

Delegates cut the ribbon to inaugurate the 2nd Vietnam Trade Week in France in 2024. (Photo: Vietnam Trade Office in France)

Mr. Vu Anh Son, Commercial Counselor of the Vietnamese Trade Office in France, stated that the presence of delegates from both France and Vietnam demonstrates the importance of the event. “The participation of Senators, Mayors, and the Director of Carrefour France reflects the interest of the central and local governments and businesses in the bilateral relationship with Vietnam, as well as the interest of French businesses and consumers in Vietnamese goods,” Counselor Vu Anh Son remarked, adding that on the Vietnamese side, the presence of the Vietnamese Ambassador to France, the delegation from the Ministry of Industry and Trade, and Ho Chi Minh City elevated the event, affirming the Vietnamese Government's commitment to supporting export businesses and demonstrating the close attention of Vietnamese agencies in France in carrying out their assigned tasks.

Elevating the brand image of Vietnamese goods in the European market.

According to the Trade Office, after four years, the Vietnamese product week at retail distribution systems in France has become an indispensable part of the experience for French consumers. Meeting expectations for the growth and deeper penetration of Vietnamese agricultural products into the French market, this is the first time the event has been organized on an expanded scale, not only limited to the Carrefour hypermarket as in previous years, but also extending to the Collégien Shopping Center.

Through this, visitors have the opportunity to experience a miniature Vietnam right in the heart of France, with decorative designs that reflect Vietnamese identity such as village gates, lanterns, and images of famous landmarks.

Traditional art performances such as lion dance, conical hat dance, and folk instrument performances created a vibrant and unique festive atmosphere. For the first time, an exhibition of paintings depicting famous Vietnamese landmarks such as Ha Long Bay, Hoi An Ancient Town, and Sapa terraced rice fields was held as part of the event. This exhibition space allowed visitors to admire and experience the beauty of famous tourist destinations, as if "traveling locally," discovering the unique features of Vietnamese culture and nature right in the heart of France.

Unlike usual, in addition to the Asian pavilion, prominently featuring Vietnam with its diverse and abundant goods, this event attracted nearly 10 reputable Vietnamese businesses that supply goods to the Carrefour distribution system, bringing their most representative and high-quality products. From fresh agricultural products such as dragon fruit, mangoes, and pomelos to processed foods such as fish sauce, pho, and cashews, all were displayed attractively and introduced in detail to help French consumers better understand the quality and uniqueness of Vietnamese goods.

Through these trade weeks, the image and value of Vietnamese goods are directly promoted to consumers in foreign markets. (Illustrative image)

One of the highlights of this event was the participation of the Vietnam Pepper and Spice Association. Ms. Hoang Thi Lien, President of the Association, personally attended and introduced characteristic spice products, most notably pepper – a key export item of Vietnam. With its superior quality and popularity in Europe, Vietnamese pepper is increasingly asserting its position in the international market. The Association emphasized its goal of building a sustainable and reputable brand image, focusing on quality rather than just quantity.

A solid foundation for building Vietnamese brands.

The Vietnam Trade Week events, organized by the Vietnamese Trade Office in France in collaboration with partners, are of great importance in the strategy of promoting exports and building Vietnamese product brands in the international market. These trade weeks not only serve as simple trade promotion activities but also create a solid foundation for Vietnamese businesses to penetrate, develop, and build sustainable brands abroad.

Through these trade weeks, the image and value of Vietnamese goods are directly promoted to consumers in foreign markets. Product displays and the organization of cultural and culinary activities give consumers the opportunity to experience and better understand Vietnamese products and culture. This creates connections, builds goodwill, and ultimately increases demand for Vietnamese goods.

For businesses, this is an opportunity to introduce their products to major distribution systems such as Carrefour, E.Leclerc, or SuperU. This helps Vietnamese products not only appear but also stand out, increasing their accessibility and recognition among international consumers.

Source: https://congthuong.vn/tuan-hang-viet-nam-tai-phap-nen-tang-de-doanh-nghiep-phat-trien-xay-dung-thuong-hieu-tai-chau-au-353557.html