Recently, in a tweet posted on May 12th, CEO Elon Musk officially confirmed this information. He stated that Linda Yaccarino will focus primarily on business operations, while he will concentrate on product design and new technologies.
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| Elon Musk and Linda Yaccarino at a marketing event in mid-April. |
Musk's announcement comes a few days after he declared his resignation as CEO and announced he would be seeking a new CEO, but he did not name the person. His successor will take office within the next six weeks.
He added: "Looking forward to working with Linda to transform this platform into X, an application for everything."
Yaccarino has worked at NBCUniversal since 2011. She is highly regarded in the advertising field. With her extensive industry connections, she is expected to bring strength to Twitter at this time.
Yaccarino interviewed Musk at a marketing event in mid-April. There, the two discussed the role of marketers in the future of Twitter. Throughout the conference, Musk tried to reassure advertisers that Twitter is a respectable platform.
Amidst this situation, many companies have temporarily suspended advertising on Twitter. To compensate for lost revenue, Elon Musk launched a new subscription service, Twitter Blue, priced at $8 per month.
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