VinFast officially landed in Thailand

The display attracted the attention of Thai media

Right on the first day of launch, VinFast's display booth located in the central area of ​​BIMS 2024 attracted a lot of attention from the Thai car media. Partly because the name VinFast is still too new compared to the long-standing car brands that have had a history of decades in the land of the Golden Temple, but the other part that brings a highlight is that the entire lineup of VinFast cars introduced this time are all cars. electricity, from cars to motorbikes. VinFast car company affirmed its focus on introducing a complete electric vehicle range at BIMS 2024.

Speaking at the launch ceremony of VinFast, Mr. Temmy Wiradjaja, representative of VinFast's Asia Distributor Network Development, said that VinFast's theme at BIMS 2024 is "Stimulate your senses" expressing passion. VinFast's passion is creating unforgettable driving experiences. VinFast believes that electric mobility will be an experience that energizes your journey of discovery, allowing you to travel freely, connect with nature and see the world in a whole new way. In the future, VinFast will evaluate investments to develop a network of charging stations for VinFast vehicles in Thailand to support local customers.

Mr. Temmy Wiradjaja announced that VinFast's theme at BIMS 2024 is "Stimulating your senses" before the company's "mainstream" electric pickup model was revealed at the exhibition.

Thailand boasts a rich auto market and its electric vehicle market is a leader in the region, growing at a very fast pace. VinFast believes its electric vehicles, with the perfect combination of sustainability, affordability and outstanding quality, will resonate deeply with Thai consumers.

According to information from a VinFast representative, in this exhibition, VinFast introduces diverse and abundant green mobility solutions to the leading electric vehicle market in Southeast Asia, including electric cars and pickup trucks. VF Wild electric concept and electric motorbikes. The Vietnamese electric vehicle manufacturer also offers the best after-sales policy in the market, affirming its determination to expand strongly in Thailand.

Green, modern and smart mobility solutions brought by VinFast to BIMS 2024 include mini-SUV VF 3; VF 5, VF e34, VF 6, VF 7, VF 8 and VF 9 belong to the segment from A-SUV to E-SUV; and VF Wild, the concept electric pickup truck that attracted the world's attention when launched at CES 2024. Among them, the models VF 5, VF e34, VF 6, VF 7, VF 8 and VF 9 are all is a right-hand drive version, suitable for the Thai market. In addition, VinFast also displayed the entire range of electric motorbikes, from popular to high-end, including Evo200 and Evo200 Lite, Feliz S, Klara S, Vento S and Theon S.

Two car models caught the eye of vehicle experts

At the exhibition, many Thai reporters said that most of VinFast's electric car models are very trendy and shiny, in addition, there are two very special models, the mini-SUV VF 3, which looks really eye-catching because of its design. compact, unique and impressive design, likely to fit the trend of using small cars to facilitate travel in Bangkok.

Meanwhile, the VF Wild pickup model is attracting attention from another aspect. Thailand was once considered a factory for assembling pickup trucks and people in this country loved this type of vehicle so much that there were a number of songs about pickup trucks. This is the type of car that almost every family in rural areas of Thailand owns due to its convenience because in addition to carrying things, it can also transport people as allowed by Thai law.

Electric pickup truck with VinFast's VF Wild concept at BIMS 2024.

This model has an overall length of 209 inches (5.324 mm), width of 79 inches (1.997 mm), which is larger than a typical pickup truck in Thailand. The good thing is that the cargo compartment can be expanded flexibly if needed. Fold the windshield and rear seats, helping to increase the maximum cargo compartment length to 2,438 meters. In addition, VF Wild has a relatively strong appearance, creating a highlight for the pickup truck line.

Right at the launch ceremony, Mr. Nithi Thuamprathom, a famous automobile expert from Auto Life Thailand channel, affirmed that he was very impressed with VinFast's culturally rich performance and said that Thai consumers will be very impressed. Eagerly welcoming VinFast car lines. According to this expert's opinion, VinFast will have a good market share in Thailand. Analyzing with us, Mr. Nithi Thuamprathom said, it is obvious that there will be fierce competition in the near future. Electric SUVs or other electric vehicles in Thailand have already been approached by many Chinese and Japanese companies. The important thing is how VinFast will build its image in the future. It must determine its position in the segment. Which segment and at what level when competing with car manufacturers?

Mr. Nithi Thuamprathom also said that quality and price are very important for Thai consumers to choose and decide whether you can survive in Thailand or not, however, there is still an impression and hope for Thai consumers. always welcome Vietnamese products, especially Vietnam who are neighboring friends of Thailand.

Famous Thai automobile expert, Mr. Nithi Thuamprathom expressed his impression of VinFast's car models.

Expert Nithi Thuamprathom also revealed to us that he was eager to test drive and experience VinFast cars. When we were asked about his feelings about VinFast's 7 electric vehicle lines, Mr. Nithi Thuamprathom said that he really liked the VF 3 mini-SUV and especially the VF Wild pickup model, he was highly interested, because the car sells This load needs to be considered from the perspective of how electric pickup in Thailand will tend to develop. With a bit of admiration in his voice, auto expert Nithi Thuamprathom shared, "The car has a very luxurious design, it's scary (to competitors)."

The Vietnamese Embassy affirms its companionship with businesses

In an interview with a reporter from Nhan Dan Newspaper residing in Thailand, Ms. Bui Thi Hue, Chargé d'Affaires of the Vietnamese Embassy in Thailand, said she was very happy and proud to see the company's first automobile product. VinFast has launched in the Thai market. Hopefully Thai people will accept VinFast's electric vehicle products as well as other Vietnamese products. Ms. Bui Thi Hue affirmed that economic diplomacy is a key task in foreign affairs activities and the Vietnamese Embassy in Thailand will give the highest support to businesses as well as to VinFast when introducing products entering the Thai market.

Charge d'affaires Bui Thi Hue affirmed the support of the Vietnamese Embassy in Thailand for Vietnamese businesses.

Sharing with a reporter from Nhan Dan Newspaper residing in Thailand, Mr. Le Huu Phuc, Commercial Counselor, Vietnam Trade Office in Thailand, assessed from a commercial management perspective that BIMS 2024 is one of the last exhibitions. prestige. Therefore, VinFast's first participation in this exhibition shows a certain development step for VinFast in particular and the Vietnamese industry in general. Last year, electric vehicle consumption in Thailand increased by 23%, showing that this is a very promising market.

With the question, what incentives will VinFast take advantage of in Thailand's policy of encouraging electric vehicle development, Mr. Le Huu Phuc said, currently the Thai Government has many preferential policies on this issue. They focus on encouraging domestic production, secondly, electric vehicle consumption. Electric cars can be subsidized in terms of consumption to consumers, in 2024 about 50.000 baht for an electric car. Of course, this offer is conditional. VinFast is deeply researching the ability to meet the requirements of the Thai Government as well as deploying production in Thailand.

Mr. Le Huu Phuc, Commercial Counselor, Vietnam Trade Office in Thailand, said that VinFast's launch in Thailand shows a new step of Vietnam's industry.

VinFast affirms its after-sales strength in the Thai market

VinFast representative at the exhibition said that it will apply an excellent after-sales policy, unprecedented in the leading auto market in Southeast Asia. VinFast electric car models will have a warranty of 7-10 years or 160.000-200.000 km for the powertrain (whichever comes first); 8-10 years and unlimited kilometers on battery. Thus, VinFast is the car company with the longest warranty period for popular car models in the Thai market. VinFast's business philosophy of "Putting customers at the heart" is also clearly demonstrated through its extensive dealer network, along with superior consumer support services and terms compared to general market practices. Thailand.

In addition, VinFast is committed to constantly innovating to bring flexible sales policies, notably a unique car battery rental policy, creating a peace of mind experience and maximum satisfaction throughout. Usage process of Thai customers.

Ms. Vu Dang Yen Hang, General Director of VinFast Thailand, shared: "VinFast is proud to bring smart, innovative and environmentally friendly car models to BIMS 2024. The diverse product range and outstanding quality affirm VinFast's leading position in the regional and global electric vehicle market. With outstanding after-sales service, we will bring exciting electrification experiences, committed to accompanying Thai consumers in the green transportation revolution.”

Thailand is the leading electric vehicle market in Southeast Asia with the need to convert from gasoline cars to electric vehicles increasing strongly. With determination to expand globally, VinFast aims to contribute to setting new standards for green mobility experiences for Thai customers, aiming to build a sustainable transportation future for everyone, helping people Can easily access green, environmentally friendly transportation.

In the Vietnamese market, VinFast is "famous" for having good after-sales service compared to the general level. And in Thailand, Thai auto expert Nithi Thuamprathom affirmed that if VinFast applies and maintains the after-sales policy as Mr. Temmy Wiradjaja declared, including that VinFast has signed a "letter of intent" with 15 dealers throughout Thailand and will evaluate investments in developing a network of charging stations for VinFast vehicles in Thailand to support local customers, which will create very good development momentum for VinFast in the near future. Thailand.

VinFast's showroom was packed with Thai and international media and auto experts.

Dream Plus, because it's not just dreaming in Thailand

VinFast representative said that by introducing a green mobility ecosystem with quality solutions, generous design and modern technology to the electric vehicle market in Thailand, VinFast strongly affirms its production capacity. global export and the ability to fully meet the flexible and environmentally friendly mobility needs of many customer groups. According to the plan, in 2024, VinFast will expand operations in at least 50 countries around the world. Besides key markets such as the US, Canada and Europe, VinFast is strongly expanding into neighboring countries in Asia such as India, Indonesia, Thailand, the Philippines and the Middle East and Africa. In addition to Vietnam, VinFast is also promoting the construction of electric vehicle factories in the US, India and will build a factory in Indonesia.

Just entering the most vibrant electric vehicle market in Southeast Asia, bringing its entire fleet of electric vehicles here for the first time, it is clear that VinFast has attached great importance to the Thai market. Accepting to confront the giants of cars in general and electric cars in particular in a market where the level of competition is always at an extremely fierce level, VinFast dares to be confident in asserting itself. After all, if you don't swim to the sea, you won't be able to grow up if you stay in the pond and decide to set foot in the Thai market, VinFast has scored a positive plus point.