The MC Quyen Linh incident and the 'gap' in behavioral culture

Not to mention the simple question "Is Quyen Linh wrong?", looking from another perspective, the "scandal" is exposing a loophole in the television production industry...

'Slip' of trust

The case of MC Quyen Linh being "accused of betrayal" from the program "Vietnamese Family Home" of Hoa Sen Group is not only a personal conflict, but also shows the big gap between professional commitment and behavioral culture in charity television programs in Vietnam.

In response to the sponsor's fierce reaction, Quyen Linh recently officially spoke out on his personal Facebook page, affirming that he did not sign an exclusive contract with the program "Vietnamese Family Home". Therefore, his appearance in a program with a format similar to "Dream Journey" is not against the law. Legally, he is not wrong.

On Quyen Linh's side, although he received a certain amount of sympathy and support from the public, he still faced questions about his tactfulness in communication and image responsibility. (Illustration photo)

However, public opinion believes that the root of the conflict actually lies beyond the legal story, which is the issue of trust, expectation and spirit of companionship between a charity icon and the program that contributed to making his name. The producer may not have stipulated in writing, but may have implicitly assumed that, between people with "like-minded aspirations for the community", the code of conduct does not need to be clearly written in the contract, just a promise from both parties is enough.

It is at that ambiguous point that the conflict flares up and has not yet come to an end. Temporarily closing the simple question "Is Quyen Linh wrong?", from another perspective, the unfortunate "scandal" is exposing a long-standing loophole in the television production industry, which is the lack of transparency in professional standards and laxity in professional media conduct institutions.

Lessons on manners

Charitable programs are often driven by emotion, goodwill, and voluntariness. But because of that, when conflicts arise, parties easily fall into emotional reactions. They do not dialogue, but instead publicize conflicts through the media, a way that easily causes division and damages the very values ​​they claim to protect. As a result, no one really wins.

A brand that has been associated with community programs for many years like Hoa Sen Group, it can be said, is being seen as too tough when choosing a legal solution with a character associated with the image of charity like Quyen Linh.

On Quyen Linh's side, although he received certain sympathy and defense from the public, he still faced questions about communication tact and image responsibility.

From this incident, it is clear that even humanitarian programs need to be operated on clear principles. Goodwill is necessary, but it cannot replace professionalism. Every agreement, even if it starts from trust, should be specified in terms. Not because of a lack of trust, but to protect trust from unnecessary misunderstandings.

For presenters, especially influential faces like Quyen Linh, maintaining a consistent image is of utmost importance. Appearing in similar programs is not just about the broadcast schedule, but how they position themselves in the public's mind.

When an incident occurs, what is needed is not a harsh reaction or public criticism, but the courage to sit down and have a dialogue to resolve it. Because the foundation of every charity program is the humane spirit, if it is lost due to conflicts of interest, then the core value is also damaged.

The public may forget who is right and who is wrong, but they will remember how influential people behaved during sensitive times. Because television can create a buzz. But only behavioral culture can create a lasting buzz.

Ngoc Anh

Source: https://congthuong.vn/vu-viec-mc-quyen-linh-va-khoang-trong-trong-van-hoa-ung-xu-383057.html