Agassi and the turning point of the pickleball.

After retiring from tennis, Andre Agassi rarely associated his name with new sports projects. Therefore, the American legend's appearance in the pickleball trend in recent years has attracted considerable attention from experts.

Andre Agassi switched to playing pickleball.

Pickleball is becoming one of the fastest-growing sports in the United States. The explosion in the number of players has led to intense competition among equipment manufacturers. In this context, Agassi, an eight-time Grand Slam champion, is involved in the development of competition rackets alongside JOOLA.

The former world number one tennis player was more than just a brand ambassador. According to many industry sources, Agassi was directly involved in the design testing process, particularly in elements related to ball feel and control. His thinking still bears the hallmarks of tennis: emphasizing rhythm, spin, and the ability to control the ball's trajectory.

The result was the JOOLA Agassi Pro V, a racket geared towards experienced players. The design philosophy focuses on control and stability when handling the ball near the net, the crucial area in many pickleball shots.

Agassi's involvement in the sport reflects a notable trend. Pickleball is no longer just a recreational game played by local clubs. With the involvement of big names in tennis, from exhibition matches to equipment development, the sport is clearly moving towards professionalization.

In Agassi's case, the biggest impact wasn't in product promotion. More noteworthy was how he brought the tactical thinking of tennis to pickleball, where control and feel for the ball are becoming decisive factors at the highest level of competition.

Source: https://znews.vn/agassi-va-buoc-ngoat-pickleball-post1631865.html