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The new Ceramic Shield coating on the iPhone 16 is more durable. Photo: Tuan Anh . |
Apple's ads are always carefully crafted, and the latest iPhone 16 promo continues that trend. The 35-second clip , which appeared on YouTube at an amusement park, focuses on the introduction of the next-generation Ceramic Shield coating.
The clip shows a father handing his iPhone 16 to a passerby to take a family photo, but the phone suddenly falls to the ground. Luckily, the device is still intact without a scratch, making viewers breathe a sigh of relief.
Ceramic Shield is a type of screen glass manufactured by Corning, which has been used by Apple since the iPhone 12 series. With the iPhone 16, Apple claims that the new version of Ceramic Shield has 50% more hardness than before, significantly improving impact and scratch resistance in real-life usage situations.
Through advertising, Apple implicitly encourages users to trust in the device's ability to protect itself without the need for an additional protective case – a message that emphasizes innovation in materials and product durability.
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The message "It's okay, it's an iPhone 16" appears in the ad, after the phone falls from the photographer's hand to the ground without damage. Screenshot from video . |
However, many technology experts as well as actual users still express caution. Although Ceramic Shield has better impact resistance than traditional glass, the nature of glass is still a fragile material under strong impact or when hitting sharp surfaces.
A fall at the wrong angle, such as hitting the phone on the edge, can still cause serious cracks. In fact, on technology forums, users continue to report that the iPhone 16 screen is broken after only moderate falls.
In addition, it is undeniable that iPhones, especially new models with glossy designs, are still quite easy to slip out of users' hands during use. Environmental conditions such as rain, sweaty hands or quick operations all increase the risk of falling. Data loss, high repair costs, or impact on user experience will be a big price that users have to pay if they are subjective about protecting their devices.
Therefore, although the iPhone 16 has made great strides in durability, many experts still recommend using an additional case or tempered glass to optimally protect this device worth tens of millions of dong. A good protection solution will not only keep the iPhone 16 durable and beautiful over time, but also help users feel more secure in daily use, avoiding unnecessary damage.
Source: https://znews.vn/phu-kien-khong-con-huu-ich-tren-iphone-post1549322.html
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